For the past 26 years, Gary Hirshberg and his organic yogurt empire known as Stonyfield Farm have been teaching consumers--and businesses--that sustainable living isn't only healthy, but profitable. The $340 million company is an industry leader and a driving force in the sustainable food movement.
Fast Company: What do you think is the biggest challenge facing sustainable food right now?
Gary Hirshberg: We don't know what real food is as a culture, as a society. We're not ready to pay for it. We have this illusion that food not only can, but should be, cheap. I call it an illusion because we do end up paying it, through our bodies and also our planet. We really have to restore to help the financial state of our farmers. There is a whole host of consequences to eating unsustainably, but we don't measure them because they're externalities. They don't appear on our income statements,...
Fast Company: What do you think is the biggest challenge facing sustainable food right now?
Gary Hirshberg: We don't know what real food is as a culture, as a society. We're not ready to pay for it. We have this illusion that food not only can, but should be, cheap. I call it an illusion because we do end up paying it, through our bodies and also our planet. We really have to restore to help the financial state of our farmers. There is a whole host of consequences to eating unsustainably, but we don't measure them because they're externalities. They don't appear on our income statements,...
- 2/8/2010
- by Stephanie Schomer
- Fast Company
Niman Ranch began in 1970 as a small, eleven-acre farm raising humanely treated animals using all-natural feeds. Forty years later, Niman Ranch has grown into the largest network of independent American farmers, producing antibiotic-free meat products that carry the reputation of "the finest tasting meat in the world," and served at high-end restaurants such as Per Se. Paul Willis joined Niman Ranch in 1995 as a hog farmer working to revitalize sustainable farming methods in the Midwest. Today, he manages a network of more than 500 family hog farmers, and continues raising his own animals.
Fast Company: What's your definition of sustainable food?
Paul Willis: Food that has a minimal impact on the environment and comes from healthy soils, is sustainable, and animals that are raised as humanely as possible and allowed to exhibit their natural behaviors.
Fc: What's the biggest challenge facing sustainable food right now?
Pw: It's probably the...
Fast Company: What's your definition of sustainable food?
Paul Willis: Food that has a minimal impact on the environment and comes from healthy soils, is sustainable, and animals that are raised as humanely as possible and allowed to exhibit their natural behaviors.
Fc: What's the biggest challenge facing sustainable food right now?
Pw: It's probably the...
- 2/8/2010
- by Stephanie Schomer
- Fast Company
A grandmother has lost her life savings after accidentally throwing away £12,000 in her wheelie bin. The unnamed woman kept bundles of £50 notes in a blue shopping bag that was later buried at a landfill in West Sussex, The Daily Telegraph reports. Managers of the site in Warnham near Horsham shut down the facility and spent 45 minutes looking for the money when the woman's daughter informed them of the lost cash six days after the incident. Waste strategy manager Paul Willis said: "By now the money will be sitting under a couple of hundred tons of waste at the landfill so any rubbish-sifting was futile. "Unfortunately, there is no hope - the (more)...
- 9/11/2009
- by By Mayer Nissim
- Digital Spy
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