Social activist, global public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces the launch today of “The Epidemic”, her latest anti-bullying campaign.
Following the success of her previous campaigns – the 2017’s Emmy nominated “In Real Life” and 2018’s “#DefyTheName,” – this year’s PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions.
“The Epidemic” presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the film, viewers will be prompted to enter their phone number. They will then watch the film again, but this time they’ll receive the same bullying text messages as Hailey receives them throughout the story. The text messages will reveal the true epidemic taking place. Mixing the mediums of video and text, the spot illuminates how digital transgressions like cyberbullying can have very dire,...
Following the success of her previous campaigns – the 2017’s Emmy nominated “In Real Life” and 2018’s “#DefyTheName,” – this year’s PSA impactfully builds on their earlier work, tackling the issue of online bullying which has reached epidemic proportions.
“The Epidemic” presents viewers with an average American teenager, Hailey, as she shows symptoms of a mysterious illness. But there’s more than meets the eye. After watching the film, viewers will be prompted to enter their phone number. They will then watch the film again, but this time they’ll receive the same bullying text messages as Hailey receives them throughout the story. The text messages will reveal the true epidemic taking place. Mixing the mediums of video and text, the spot illuminates how digital transgressions like cyberbullying can have very dire,...
- 10/18/2019
- Look to the Stars
Social activist, public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces today the launch of #DefyTheName – the campaign for 2018’s National Bullying Prevention Month.
Video: #DefyTheName | A PSA by Monica Lewinsky
It follows the success of her 2017 #ClickWithCompassion campaign, which was nominated for an Emmy for Outstanding Commercial for its award-winning PSA. This year’s campaign enlists a who’s who of big names to show those experiencing bullying that they’re not alone – and in fact part of an incredible community of celebrities, entrepreneurs, thought leaders, artists, and more.
The #DefyTheName PSA disarms the most common type of bullying behavior, name calling, by featuring an all-star cast acknowledging the hurtful names they were called as young people in situations that highlight their success and achievements. Bbdo New York, the award-winning ad agency, created the pro bono piece, working closely with Ms. Lewinsky, and her award-winning public relations firm Dini von Mueffling Communications,...
Video: #DefyTheName | A PSA by Monica Lewinsky
It follows the success of her 2017 #ClickWithCompassion campaign, which was nominated for an Emmy for Outstanding Commercial for its award-winning PSA. This year’s campaign enlists a who’s who of big names to show those experiencing bullying that they’re not alone – and in fact part of an incredible community of celebrities, entrepreneurs, thought leaders, artists, and more.
The #DefyTheName PSA disarms the most common type of bullying behavior, name calling, by featuring an all-star cast acknowledging the hurtful names they were called as young people in situations that highlight their success and achievements. Bbdo New York, the award-winning ad agency, created the pro bono piece, working closely with Ms. Lewinsky, and her award-winning public relations firm Dini von Mueffling Communications,...
- 10/11/2018
- Look to the Stars
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