An outdoor ad for Carlton Draught has drawn a complaint to the advertising watchdog because it tries to persuade men that it is unmanly to wash their hands after going to the toilet.
The billboard, located at the corner of Victoria Road and Robert Street in Rozelle, Sydney, reads ‘The Carlton Draught Tap. The only tap men use at the pub’.
The complaint, made by a 40-something male lawyer, reads: “The advertising message implies that men, real or otherwise, do not wash their hands when they are at the pub, or that it is unmanly to do so.”
“The ad encourages behaviour – namely, not washing hands after urinating or defecating – that is contrary to public health messages about hygiene and disease prevention and control and on which various government agencies spend millions of dollars promoting annually.
The grievance continued: “For the foregoing reasons, is against the public interest to an...
The billboard, located at the corner of Victoria Road and Robert Street in Rozelle, Sydney, reads ‘The Carlton Draught Tap. The only tap men use at the pub’.
The complaint, made by a 40-something male lawyer, reads: “The advertising message implies that men, real or otherwise, do not wash their hands when they are at the pub, or that it is unmanly to do so.”
“The ad encourages behaviour – namely, not washing hands after urinating or defecating – that is contrary to public health messages about hygiene and disease prevention and control and on which various government agencies spend millions of dollars promoting annually.
The grievance continued: “For the foregoing reasons, is against the public interest to an...
- 3/27/2012
- by Robin Hicks
- Encore Magazine
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