Washington, Feb 14: A new research from Amanda Sharkey of the University of Chicago Booth School of Business has found that a book read after winning a prestigious award will likely be judged more negatively than if it's read in its pre-award days.
In "The Paradox of Publicity: How Awards Can Negatively Affect the Evaluation of Quality," Sharkey and colleague Balazs Kovacs of the University of Lugano analyze thousands of reader reviews of 32 pairs of books.
One book in each pair had won an award - like the Booker Prize, National Book Award or Pen/Faulkner Award - while the other book had been nominated but hadn't won.
"We.
In "The Paradox of Publicity: How Awards Can Negatively Affect the Evaluation of Quality," Sharkey and colleague Balazs Kovacs of the University of Lugano analyze thousands of reader reviews of 32 pairs of books.
One book in each pair had won an award - like the Booker Prize, National Book Award or Pen/Faulkner Award - while the other book had been nominated but hadn't won.
"We.
- 2/14/2014
- by Smith Cox
- RealBollywood.com
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