When 30-year-old Erik Iglesias Rodríguez — the med school student-turned-bandleader Cimafunk — took the stage at Miami’s Global Cuba Festival in March, the crowd’s enthusiastic roar nearly overwhelmed the sound system. Cimafunk represents Havana’s modern street sound: an electrifying combination of funk and soul, layered over the five-beat clave, or the heartbeat of Cuban music, brought to Cuba by enslaved people from West Africa.
“There’s a strong connection between Miami and Cuba,” explains Cimafunk. “We’re all Cubans regardless of where we live, or how or why we...
“There’s a strong connection between Miami and Cuba,” explains Cimafunk. “We’re all Cubans regardless of where we live, or how or why we...
- 8/30/2019
- by Maria Bakkalapulo
- Rollingstone.com
Audi has launched an integrated campaign to support the launch of its new vehicle, the Audi Q3.
The campaign, titled ‘Destination n3xt’, uses an augmented reality iPhone app, a mobile site and ambient execution to support the Tvc as well as print and homepage takeovers.
The vehicle is positioned as a luxury urban SUV for ‘forward-thinking drivers’.
The augmented reality app allows consumers to see and interact with a Q3 to change exterior colours and wheels as well as activating hotspots with information about the vehicle.
The campaign was executed by agency Ddb Group’s Rapp Sydney.
Microsite and m-sites aim to connect with the urban driver, explaining the benefits of the vehicle but also allowing them to enter their post code to see destination information and social activities happening in the area.
Volker Woerz, Rapp’s senior business director said: “The Destination n3xt campaign theme is the...
The campaign, titled ‘Destination n3xt’, uses an augmented reality iPhone app, a mobile site and ambient execution to support the Tvc as well as print and homepage takeovers.
The vehicle is positioned as a luxury urban SUV for ‘forward-thinking drivers’.
The augmented reality app allows consumers to see and interact with a Q3 to change exterior colours and wheels as well as activating hotspots with information about the vehicle.
The campaign was executed by agency Ddb Group’s Rapp Sydney.
Microsite and m-sites aim to connect with the urban driver, explaining the benefits of the vehicle but also allowing them to enter their post code to see destination information and social activities happening in the area.
Volker Woerz, Rapp’s senior business director said: “The Destination n3xt campaign theme is the...
- 4/5/2012
- by Colin Delaney
- Encore Magazine
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