The X Games is welcoming one of its alums into the corporate fold: snowboarder Scotty James has joined the company as an investor and a brand advisor.
While James is still scheduled to compete in X Games Aspen Men’s Superpipe competition in 2024, and beyond, he will now also “liaise with X Games on how to continue to strengthen the competition moving forward and serve as a brand steward to build the X Games business and external X Games partnerships.”
Founded in 1995 by ESPN, the X Games’ controlling stake was old to Msp Sports Capital last October, with the new parent company committing to expanding digital livestreaming of the event. The upcoming 2023 games are set for July 21-23, with coverage to be broadcast on ESPN and ABC.
James is not the first X Games alum to step into a business role with the extreme sports competition organization, following the announcement...
While James is still scheduled to compete in X Games Aspen Men’s Superpipe competition in 2024, and beyond, he will now also “liaise with X Games on how to continue to strengthen the competition moving forward and serve as a brand steward to build the X Games business and external X Games partnerships.”
Founded in 1995 by ESPN, the X Games’ controlling stake was old to Msp Sports Capital last October, with the new parent company committing to expanding digital livestreaming of the event. The upcoming 2023 games are set for July 21-23, with coverage to be broadcast on ESPN and ABC.
James is not the first X Games alum to step into a business role with the extreme sports competition organization, following the announcement...
- 7/13/2023
- by Jennifer Maas
- Variety Film + TV
ESPN Productions has unloaded a majority stake in X Games to Msp Sports Capital, a private equity firm whose expanding sports investments include McLaren Racing and soccer.
ESPN will retain a non-controlling position in X Games, which it founded in 1995, and serve as the domestic linear broadcast partner as part of a multi-year agreement finalized in conjunction with the transaction. Msp will assume day-to-day operational control of the X Games business with former Twitch and NBCU executive Steven Flisler as CEO.
Legendary skateboarder Tony Hawk will join the X Games’ investor group as a brand steward.
Flsisler most recently served as VP of Original Content at Twitch and Executive Producer of Twitch Rivals He previously held various leadership positions across NBCUniversal where he produced global live productions and special events.
Msp Sports Capital, founded by Jahm Najafi of The Najafi Companies, and Jeff Mororad, will prioritize technology investments “to launch the brand into the future,...
ESPN will retain a non-controlling position in X Games, which it founded in 1995, and serve as the domestic linear broadcast partner as part of a multi-year agreement finalized in conjunction with the transaction. Msp will assume day-to-day operational control of the X Games business with former Twitch and NBCU executive Steven Flisler as CEO.
Legendary skateboarder Tony Hawk will join the X Games’ investor group as a brand steward.
Flsisler most recently served as VP of Original Content at Twitch and Executive Producer of Twitch Rivals He previously held various leadership positions across NBCUniversal where he produced global live productions and special events.
Msp Sports Capital, founded by Jahm Najafi of The Najafi Companies, and Jeff Mororad, will prioritize technology investments “to launch the brand into the future,...
- 10/26/2022
- by Jill Goldsmith
- Deadline Film + TV
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Sports powerhouse brand ESPN has sold a controlling stake in its X Games property to Msp Sports Capital, a private equity firm led by sports industry veterans Jeff Moorad and Jahm Najafi.
Terms of the multi-year deal were not disclosed, but the agreement will see ESPN Productions retain a minority stake in X Games, which was launched by the all-sports cable channel in 1995. And ESPN will become the domestic linear broadcast partner for the X Games, along with ABC networks, as Msp takes over day-to-day running of the X Games business.
Taking the helm as CEO of the X Games is Steven Flisler, who most recently served as vp of original content at Twitch and, before that, worked at NBCUniversal in live productions. And pro skateboarding legend Tony Hawk will join the X Games investor group as a brand steward on its advisory board.
Sports powerhouse brand ESPN has sold a controlling stake in its X Games property to Msp Sports Capital, a private equity firm led by sports industry veterans Jeff Moorad and Jahm Najafi.
Terms of the multi-year deal were not disclosed, but the agreement will see ESPN Productions retain a minority stake in X Games, which was launched by the all-sports cable channel in 1995. And ESPN will become the domestic linear broadcast partner for the X Games, along with ABC networks, as Msp takes over day-to-day running of the X Games business.
Taking the helm as CEO of the X Games is Steven Flisler, who most recently served as vp of original content at Twitch and, before that, worked at NBCUniversal in live productions. And pro skateboarding legend Tony Hawk will join the X Games investor group as a brand steward on its advisory board.
- 10/26/2022
- by Etan Vlessing
- The Hollywood Reporter - Movie News
ESPN has sold a majority stake in the X Games — its 27-year-old extreme sports event franchise — to private-equity firm Msp Sports Capital.
Financial terms of the deal were not disclosed. Msp will assume day-to-day operational control of the X Games business, which will spin off from ESPN. ESPN Productions Inc. will retain a minority, non-controlling stake in X Games, and ESPN will continue to serve as the U.S. linear broadcast partner as part of a multiyear agreement inked in conjunction with the transaction.
“We’re proud of what we’ve created with our employees and the athletes over nearly 30 years of world-class X Games events and content,” Jimmy Pitaro, chairman, ESPN and Sports Content at Disney, said in a statement. “We now look forward to an exciting next chapter with Msp Sports Capital, which has a proven track record of excellence in sports and a dynamic vision for the...
Financial terms of the deal were not disclosed. Msp will assume day-to-day operational control of the X Games business, which will spin off from ESPN. ESPN Productions Inc. will retain a minority, non-controlling stake in X Games, and ESPN will continue to serve as the U.S. linear broadcast partner as part of a multiyear agreement inked in conjunction with the transaction.
“We’re proud of what we’ve created with our employees and the athletes over nearly 30 years of world-class X Games events and content,” Jimmy Pitaro, chairman, ESPN and Sports Content at Disney, said in a statement. “We now look forward to an exciting next chapter with Msp Sports Capital, which has a proven track record of excellence in sports and a dynamic vision for the...
- 10/26/2022
- by Todd Spangler
- Variety Film + TV
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