The Web's best branded entertainment entertains -- even when the sell isn't subtle.
Easy to Assemble
Ikea recently ordered a third season of this breakout comedy series, starring Illeana Douglas as -- wait for it! -- an actress who works at Ikea Burbank. Even with the in-your-face product placement, Easy to Assemble is scoring with critics (it won a Streamy for best ensemble); celebs (cameos from Jane Lynch and Jeff Goldblum); and viewers (9 million -- plus streams since 2008). * http://mydamnchannel.com/EasytoAssemble
The Victory Project
Think The Biggest Loser without the maniacal trainers. This Kellogg's Special K series follows real women as they work with fitness, nutrition, and beauty coaches to overcome weight problems. * thevictoryproject.msn.com
The Temp Life
The show began as a "cost-effective" way to boost brand recognition, says Lisa McCarthy, a marketing exec at Spherion Staffing Services. But it is now a bona fide phenomenon: At...
Easy to Assemble
Ikea recently ordered a third season of this breakout comedy series, starring Illeana Douglas as -- wait for it! -- an actress who works at Ikea Burbank. Even with the in-your-face product placement, Easy to Assemble is scoring with critics (it won a Streamy for best ensemble); celebs (cameos from Jane Lynch and Jeff Goldblum); and viewers (9 million -- plus streams since 2008). * http://mydamnchannel.com/EasytoAssemble
The Victory Project
Think The Biggest Loser without the maniacal trainers. This Kellogg's Special K series follows real women as they work with fitness, nutrition, and beauty coaches to overcome weight problems. * thevictoryproject.msn.com
The Temp Life
The show began as a "cost-effective" way to boost brand recognition, says Lisa McCarthy, a marketing exec at Spherion Staffing Services. But it is now a bona fide phenomenon: At...
- 8/26/2010
- by Dan Macsai and Rachel Arndt
- Fast Company
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