YouTube is taking a new approach to sensitive subjects. The video has altered its ad-friendly guidelines to permit monetization on videos that discuss topics like abortion, domestic abuse, and disordered eating.
Per YouTube’s previous guidelines, videos could be demonetized if they touched on “controversial issues.” Though that policy ensured brand safety for advertisers, it had significant ramifications for creators. Even the videos that took care when discussing controversial issues risked demonetization.
All that is about to change. In a recent upload on the Creator Insider channel, YouTube Lead for Monetization Policy Conor Kavanagh announced that his team is “allowing creators to earn more ad revenue on content discussing topics such as abortion and adult sexual abuse.” Kavanagh explained that creators can “fully monetize” those videos as long as they avoid “going into graphic detail.”
YouTube’s ad-friendly guidelines explain what Kavanagh means by “graphic detail.” Videos on the aforementioned...
Per YouTube’s previous guidelines, videos could be demonetized if they touched on “controversial issues.” Though that policy ensured brand safety for advertisers, it had significant ramifications for creators. Even the videos that took care when discussing controversial issues risked demonetization.
All that is about to change. In a recent upload on the Creator Insider channel, YouTube Lead for Monetization Policy Conor Kavanagh announced that his team is “allowing creators to earn more ad revenue on content discussing topics such as abortion and adult sexual abuse.” Kavanagh explained that creators can “fully monetize” those videos as long as they avoid “going into graphic detail.”
YouTube’s ad-friendly guidelines explain what Kavanagh means by “graphic detail.” Videos on the aforementioned...
- 9/27/2023
- by Sam Gutelle
- Tubefilter.com
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