To explain the complexities of his plan, the House budget chairman and his filmmakers found inspiration in a BBC documentary by a Swedish global health professor. For real.
Budget season in Washington usually means the arrival of big, heavy books and endless press conferences. But yesterday, something else drifted into the capital scene: A polished, “Morning in America”-type video on YouTube in which Rep. Paul Ryan argues that the Republicans’ 10-year budget plan is the only viable path toward financial health for the country.
Politicians using YouTube is nothing new. But this is probably the first time a Congressional politician used the medium to galvanize support for that most dreary of Washington topics, the budget.
“It’s often a challenge to effectively communiciate complicated budget issues in a compelling way,” House Budget Committee spokesman Conor Sweeney tells Fast Company. “This video did a really good job of making the complicated simple.
Budget season in Washington usually means the arrival of big, heavy books and endless press conferences. But yesterday, something else drifted into the capital scene: A polished, “Morning in America”-type video on YouTube in which Rep. Paul Ryan argues that the Republicans’ 10-year budget plan is the only viable path toward financial health for the country.
Politicians using YouTube is nothing new. But this is probably the first time a Congressional politician used the medium to galvanize support for that most dreary of Washington topics, the budget.
“It’s often a challenge to effectively communiciate complicated budget issues in a compelling way,” House Budget Committee spokesman Conor Sweeney tells Fast Company. “This video did a really good job of making the complicated simple.
- 4/6/2011
- by E.B. Boyd
- Fast Company
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