Telstra has launched an ad campaign that takes the form of a New Year’s resolution to its customers.
In the ad, which shows scenes of New Year’s Eve celebrations, the telco giant pledges to “put you in control, give you greater certainty and thank you for your loyalty” in the year ahead.
“We know we won’t always get it right, but we’ll continue to work hard on new ways to help you connect,” the narrator in the ad says.
The ad, created by Ddb Sydney, finishes with the line: ‘Shaping our world around you’.
Dylan Harrison, Ecd at Ddb Sydney, commented: “Ddb Group has been a partner of Telstra’s throughout their journey to improve their customer service and put consumers at the heart of everything they do. This is something we’re incredibly proud of.”
“With this latest campaign designed to reaffirm Telstra’s commitment to their customers,...
In the ad, which shows scenes of New Year’s Eve celebrations, the telco giant pledges to “put you in control, give you greater certainty and thank you for your loyalty” in the year ahead.
“We know we won’t always get it right, but we’ll continue to work hard on new ways to help you connect,” the narrator in the ad says.
The ad, created by Ddb Sydney, finishes with the line: ‘Shaping our world around you’.
Dylan Harrison, Ecd at Ddb Sydney, commented: “Ddb Group has been a partner of Telstra’s throughout their journey to improve their customer service and put consumers at the heart of everything they do. This is something we’re incredibly proud of.”
“With this latest campaign designed to reaffirm Telstra’s commitment to their customers,...
- 1/28/2013
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
A rendition of a classic Australian pop song has won Mumbrella’s Ad of the Month for July.
Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by Ddb Sydney.
The TV ad of the month is voted on by Mumbrella readers.
At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Credits:
Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production...
Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by Ddb Sydney.
The TV ad of the month is voted on by Mumbrella readers.
At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Credits:
Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production...
- 8/17/2012
- by Colin Delaney
- Encore Magazine
Telstra has launched its Olympics advertising campaign based around Australia’s unofficial national anthem Down Under.
The ad, created by Ddb Sydney, features Men At Work’s Colin Hay and a cast of thousands.
The 60-second commercial breaks in time for the Olympics tomorrow morning, and follows a series of 15-second teaser spots that kicked off on Monday of this week.
Mark Buckman, Telstra’s marketing chief, said in a press release: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Dylan Harrison, Ecd at Ddb Sydney, commented: “What better way to create the ultimate message of support for...
The ad, created by Ddb Sydney, features Men At Work’s Colin Hay and a cast of thousands.
The 60-second commercial breaks in time for the Olympics tomorrow morning, and follows a series of 15-second teaser spots that kicked off on Monday of this week.
Mark Buckman, Telstra’s marketing chief, said in a press release: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Dylan Harrison, Ecd at Ddb Sydney, commented: “What better way to create the ultimate message of support for...
- 7/27/2012
- by mumbrella
- Encore Magazine
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