In an unprepossessing brick block, in an equally nondescript industrial estate on the West of London lies the factory and headquarters of Brompton Bicycles. It's tucked behind a Mercedes-Benz van depot, and I only know I'm in the right place because there are about five pretzel-shaped hunks of metal parked outside the door. Oh, and a bunch of twentysomething testers in slogan tees, bouncing around doing bunny hops and the like on recently finished Bromptons. It's like E.T., but without the alien.
A rangy guy in desert shorts and steel toe-capped work boots approaches. "Nice bike," he says over his shoulder as he walks through the front door. Later on, I learn that he says this to everyone--even the engineers working on the line. I wonder if the joke has worn a little thin. He is Will Butler-Adams, the CEO of Brompton, and the guy who has taken...
A rangy guy in desert shorts and steel toe-capped work boots approaches. "Nice bike," he says over his shoulder as he walks through the front door. Later on, I learn that he says this to everyone--even the engineers working on the line. I wonder if the joke has worn a little thin. He is Will Butler-Adams, the CEO of Brompton, and the guy who has taken...
- 7/2/2010
- by Addy Dugdale
- Fast Company
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