'In the beginning was the word and the word was...' Great beginning, nice build up to a punchline. But do we get 'In the beginning was the word and the word was... cheeseburger'? 'In the beginning was the word and the word was... ferret'? 'In the beginning was the word and the word was... karaoke machine'? All fairly funny words in their way, but no, the rip-snorter of a gag that God's put in is 'In the beginning was the word and the word was... God'. Not even the writers of Hey Dad! would have used that one.