Exclusive: JP Richards has been appointed head of film marketing strategy at Apple TV+. He will report to video marketing chief Chris Van Amburg. Richards will start the job next month, when his exit from Warner Bros is official. Last November, he left his position as Co-President of Worldwide Marketing at Warner Bros, one of several well regarded marketing executives who exited in the WarnerMedia restructure. Marketing head Blair Rich and EVP Marketing Animation and Family Films Jim Gallagher also exited. Josh Goldstine, who was consulting on the slate of Warner Bros films that will simultaneously launch on HBO Max, has named to head the department earlier this month.
Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was...
Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was...
- 1/19/2021
- by Mike Fleming Jr
- Deadline Film + TV
Former head of DreamWorks Animation theatrical marketing Jim Gallagher has joined Warner Bros. Pictures in a newly created role as executive vice president of marketing, animation and family, announced today by Blair Rich, president of worldwide marketing at Warner Bros. Pictures and Warner Bros. Home Entertainment.
Gallagher will develop innovative and strategic global campaigns for the company’s slate of animated and hybrid-animation family films. He will report directly to Rich.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” said Rich. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.”
At DreamWorks,...
Gallagher will develop innovative and strategic global campaigns for the company’s slate of animated and hybrid-animation family films. He will report directly to Rich.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” said Rich. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.”
At DreamWorks,...
- 4/17/2019
- by Jordan Moreau
- Variety Film + TV
Film marketing veteran Jim Gallagher has been hired as Evp Marketing, Animation and Family at Warner Bros Pictures. It’s a newly created role, and he exits NBCUniversal’s DreamWorks Animation, where he led theatrical marketing and oversaw recent titles including How to Train Your Dragon: The Hidden World, Boss Baby and Trolls.
Gallagher, who before Dwa worked at Disney for 14 years rising to president of marketing from 2006-2010, now joins the Warner Bros marketing team and be tasked with developing global campaigns in support of the Warners’ animated and hybrid family films. He will report directly to Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures and President, Worldwide
Marketing, Warner Bros. Home Entertainment.
Warner Bros said Jp Richards, Evp Worldwide Marketing and Chief Data Strategist, will continue to work with Rich to set marketing strategy and planning.
“Jim is a highly regarded animation and family marketing executive who’s...
Gallagher, who before Dwa worked at Disney for 14 years rising to president of marketing from 2006-2010, now joins the Warner Bros marketing team and be tasked with developing global campaigns in support of the Warners’ animated and hybrid family films. He will report directly to Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures and President, Worldwide
Marketing, Warner Bros. Home Entertainment.
Warner Bros said Jp Richards, Evp Worldwide Marketing and Chief Data Strategist, will continue to work with Rich to set marketing strategy and planning.
“Jim is a highly regarded animation and family marketing executive who’s...
- 4/17/2019
- by Patrick Hipes
- Deadline Film + TV
Warner Bros. Pictures has named film marketing executive Jim Gallagher as executive vice president, marketing, animation and family, the studio announced on Wednesday by President of Worldwide Marketing Blair Rich.
In the newly created role, Gallagher will join the Warner Bros. Pictures’ marketing team, where he will develop global campaigns for their slate of animated and hybrid family films. He will report to Blair Rich, the studio’s president of worldwide marketing.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” Rich said in a statement. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.
In the newly created role, Gallagher will join the Warner Bros. Pictures’ marketing team, where he will develop global campaigns for their slate of animated and hybrid family films. He will report to Blair Rich, the studio’s president of worldwide marketing.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” Rich said in a statement. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.
- 4/17/2019
- by Beatrice Verhoeven
- The Wrap
Read More: Actors Turn up the Heat in 'Black Mass' Leonard Maltin will lead the Jury at the inaugural Coronado Island Film Festival, with special presentations honoring Jack Lemmon and Errol Flynn. The four-day festival will include new films, classic films, parties, panel discussions, a Movies Made in Coronado exhibit and special guest presentations. About 60 films, including juried selections of narrative features, documentaries, shorts (animated and live action) and student films, will be screened from 10am until midnight at venues throughout the village. In addition, five films by filmmakers with strong Coronado connections will be screened, with introductions and Q&As by the filmmakers. Others jurors include: Lisa Bruce (producer, "The Theory of Everything"), who will serve as head juror for narrative films; Academy Award-winner Ira Wohl (director, "Best Boy"), who will serve as head juror for documentaries; and Jim Gallagher (Head of...
- 9/17/2015
- by Sonya Saepoff
- Indiewire
DreamWorks Animation announced Tuesday that Robin Chandler will be joining the studio as head of Theatrical Public Relations. Chandler previously served as head of Worldwide Publicity for Pixar Animation where she oversaw all of the studio’s publicity efforts including those related to feature film, in-home, television, theme parks, live and interactive entertainment and consumer products. “Robin’s incredible track record in the animation industry speaks for itself and I am absolutely thrilled to have her leading our theatrical publicity,” said Jim Gallagher, DreamWorks Animation’s head of Theatrical Marketing in a statement. “We have an amazing slate of films...
- 6/2/2015
- by Reid Nakamura
- The Wrap
Robin Chandler, the former publicity head at Pixar Animation Studios, is joining DreamWorks Animation as head of theatrical publicity. She will report to Jim Gallagher, head of the company’s theatrical marketing. Chandler had worked at Pixar for six years and before that was head of product publicity for Electronic Arts (Need For Speed). She also had stints at ABC and New Line Cinema. Her hiring comes with Dwa’s next big release eight months away, with Kung Fu Panda 3…...
- 6/2/2015
- Deadline
Alan Zucker, an agent at Img with clients such as Peyton Manning, Maria Sharapova and Taylor Swift, is leaving for a rival sports agency on the eve of Img's acquisition by William Morris Endeavor, TheWrap has learned. “He has tendered his resignation,” Img spokesman Jim Gallagher told TheWrap. “We wish him the best in his future endeavors.” Espn reporter Darrin Rovell tweeted that Zucker is leaving for Excel Sports, a competitor to Img with clients such as Derek Jeter and Blake Griffin. Also read: Is Ari Emanuel Spooking Talent At Img Worldwide? Wme Denies New Report Img did not specify which clients.
- 4/11/2014
- by Lucas Shaw
- The Wrap
Adapting a bestselling young-adult novel to the big screen makes things a bit simpler from an advertising standpoint: Filmmakers already have a built-in audience to target and bounce feedback off. However, that doesn't mean the studios can run a hands-off ad campaign.
Take, for instance, Lionsgate's marketing method for the highly anticipated "Hunger Games" adaptation. For the movie, the studio has taken a rather straightforward approach in today's web-centric world. As the New York Times Brooks Barnes states, "Lionsgate used all the usual old-media tricks -- giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters."
Of course, that doesn't mean they shunned the Internet completely -- the studio also had their hands full with a year-long Internet blitz on Facebook, Twitter, Tumblr, YouTube and "Hunger Games" fans sites.
Overall, the relatively small $45 million marketing budget (studios usually spend up to $100 million on major releases like...
Take, for instance, Lionsgate's marketing method for the highly anticipated "Hunger Games" adaptation. For the movie, the studio has taken a rather straightforward approach in today's web-centric world. As the New York Times Brooks Barnes states, "Lionsgate used all the usual old-media tricks -- giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters."
Of course, that doesn't mean they shunned the Internet completely -- the studio also had their hands full with a year-long Internet blitz on Facebook, Twitter, Tumblr, YouTube and "Hunger Games" fans sites.
Overall, the relatively small $45 million marketing budget (studios usually spend up to $100 million on major releases like...
- 3/19/2012
- by Alex Suskind
- Huffington Post
Adapting a bestselling young-adult novel to the big screen makes things a bit simpler from an advertising standpoint: Filmmakers already have a built-in audience to target and bounce feedback off. However, that doesn't mean the studios can run a hands-off ad campaign. Take, for instance, Lionsgate's marketing method for the highly anticipated "Hunger Games" adaptation. For the movie, the studio has taken a rather straightforward approach in today's web-centric world. As the New York Times Brooks Barnes states, "Lionsgate used all the usual old-media tricks -- giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters." Of course, that doesn't mean they shunned the Internet completely -- the studio also had their hands full with a year-long Internet blitz on Facebook, Twitter, Tumblr, YouTube and "Hunger Games" fans sites. Overall, the relatively small $45 million marketing budget (studios usually spend up to $100 million on major releases like...
- 3/19/2012
- by Alex Suskind
- Moviefone
Previews for "The Hunger Games," which opens March 23, are getting fans hyped for the premiere even though they're missing one crucial element from the books: the games themselves.
Not that Lionsgate is expecting anything less than stellar box office numbers for the film -- analysts estimate the studio could generate between $800 million and $2 billion of profit for the four films -- but in what could be deemed a risky move, the studio has created a $45 million marketing campaign featuring none of the fight-to-the-death battle for which the books are named. The film itself cost more than $100 million to make.
"If you can get people excited while insinuating that you haven't even shown them the good stuff yet, it's an incredibly powerful notion," Jim Gallagher, a consultant who formerly ran marketing for Walt Disney Studios, tells the Los Angeles Times. "Most films can't afford to play so coy."
But Lionsgate, which...
Not that Lionsgate is expecting anything less than stellar box office numbers for the film -- analysts estimate the studio could generate between $800 million and $2 billion of profit for the four films -- but in what could be deemed a risky move, the studio has created a $45 million marketing campaign featuring none of the fight-to-the-death battle for which the books are named. The film itself cost more than $100 million to make.
"If you can get people excited while insinuating that you haven't even shown them the good stuff yet, it's an incredibly powerful notion," Jim Gallagher, a consultant who formerly ran marketing for Walt Disney Studios, tells the Los Angeles Times. "Most films can't afford to play so coy."
But Lionsgate, which...
- 3/16/2012
- by editorial@zap2it.com
- Pop2it
Exclusive With IMG Worldwide Chairman and CEO Ted Forstmann on his deathbed, board member Michael Ovitz has made a failed play to take over the giant sports talent agency, and it has backfired, TheWrap has learned. The board is meeting on a conference call on Friday to discuss ousting Ovitz in response to his maneuvering, according to an individual close to the board. Ovitz could not immediately be reached for comment. Also read: Anita Busch Deposed as Lawsuits Against Michael Ovitz, Anthony Pellicano Revived Img spokesman Jim Gallagher declined to comment on any takeover bid by...
- 9/30/2011
- by Sharon Waxman & Brent Lang
- The Wrap
Los Angeles -- "How to Better Market a Film Opening" might be the sequel to 3-D film "How to Train Your Dragon" if critics have their way.
Analysts say DreamWorks Animation Skg Inc's strategy for 'Dragon' failed, underscoring how Hollywood, which spends over $4 billion a year promoting movies, is under pressure to cut costs and experiment -- and stumbling occasionally.
From Time Warner Inc's Warner Bros to Walt Disney Co, Hollywood's stalwarts are employing Youtube and Twitter, consolidating advertising staff, using fans to spread the message through viral marketing -- any way to get the word out in an era of stretched budgets.
"Marketing costs are the most dramatically impactful on a studio's quarterly earnings. If you don't open strongly, it really hurts, so there's a high level of attention to efficiency. Everybody's trying to do more with less," said veteran Hollywood marketer Gordon Paddison, who spearheaded the online media...
Analysts say DreamWorks Animation Skg Inc's strategy for 'Dragon' failed, underscoring how Hollywood, which spends over $4 billion a year promoting movies, is under pressure to cut costs and experiment -- and stumbling occasionally.
From Time Warner Inc's Warner Bros to Walt Disney Co, Hollywood's stalwarts are employing Youtube and Twitter, consolidating advertising staff, using fans to spread the message through viral marketing -- any way to get the word out in an era of stretched budgets.
"Marketing costs are the most dramatically impactful on a studio's quarterly earnings. If you don't open strongly, it really hurts, so there's a high level of attention to efficiency. Everybody's trying to do more with less," said veteran Hollywood marketer Gordon Paddison, who spearheaded the online media...
- 4/9/2010
- by By Sue Zeidler, Reuters
- The Hollywood Reporter - Movie News
Here was the farewell email that Disney's Jim Gallagher sent to his staff this past week: Friends, I've had the pleasure of sending a number of these emails to you all over the past 3+ years, to celebrate our numerous #1 openings and the box office records we've set together. Today however, I am sad to announce that due to the restructuring, I will no longer be President of Marketing for the studios, and that I will be leaving the company. I have been extremely proud of the marketing campaigns we've built and executed together: Pirates 3, Wall-e, Wild Hogs, Disney-Pixar's Up, The [...]...
- 11/14/2009
- by Nikki Finke
- Deadline Hollywood
By Sharon Waxman
In a week heralding major change at Disney, new studio chairman Rich Ross upended his management structure and aggressively set the frame for a new way of doing business at one of Hollywood’s most old-style studios.
Out: motion pictures group president Mark Zoradi, marketing chief Jim Gallagher and publicity planners Teri Meyer and Jasmine Madatian, among others. They come on the heels of the ouster of studio chairman Dick Cook, a three-decade veteran.
In: Home entertainment’s Bob Chapek becomes a czar overseeing distribution for every media platform -- a position ...
In a week heralding major change at Disney, new studio chairman Rich Ross upended his management structure and aggressively set the frame for a new way of doing business at one of Hollywood’s most old-style studios.
Out: motion pictures group president Mark Zoradi, marketing chief Jim Gallagher and publicity planners Teri Meyer and Jasmine Madatian, among others. They come on the heels of the ouster of studio chairman Dick Cook, a three-decade veteran.
In: Home entertainment’s Bob Chapek becomes a czar overseeing distribution for every media platform -- a position ...
- 11/12/2009
- by Josh Dickey
- The Wrap
Rich Ross has opted against naming one executive to succeed ousted Disney film president Mark Zoradi, but the new studio chairman gave a big attaboy and promotion to home entertainment topper Bob Chapek in regime changes unveiled Wednesday.
Chapek was promoted to a post overseeing the studio's distribution activities. Zoradi had overseen marketing and distribution operations at the film studio; Disney said a top marketing exec would be named soon.
Disney marketing president Jim Gallagher, who reported to Zoradi, is leaving the company.
Among other promotions, Disney business-affairs boss Alan Bergman will take on additional responsibilities involving postproduction and some other operations, and production president Oren Aviv gains oversight of physical production. Pixar technology head Greg Brandeau was upped to Disney chief technology officer and executive vp.
All four promoted execs will report to Ross.
"The way today's audiences and consumers experience our movies, home entertainment and other multiplatform programming...
Chapek was promoted to a post overseeing the studio's distribution activities. Zoradi had overseen marketing and distribution operations at the film studio; Disney said a top marketing exec would be named soon.
Disney marketing president Jim Gallagher, who reported to Zoradi, is leaving the company.
Among other promotions, Disney business-affairs boss Alan Bergman will take on additional responsibilities involving postproduction and some other operations, and production president Oren Aviv gains oversight of physical production. Pixar technology head Greg Brandeau was upped to Disney chief technology officer and executive vp.
All four promoted execs will report to Ross.
"The way today's audiences and consumers experience our movies, home entertainment and other multiplatform programming...
- 11/11/2009
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.