Tonight’s premiere of The Challenge: Champs vs. Pros puts 10 Challenge Champions up against 10 professional athletes, basically to see who is more bada**. Lots of fan favorites are back – Johnny Bananas, Ct, Veronica, Wes, Camila, Cara Maria, Darrell, Jordan, Ashley K. and Ashley M, who won the challenge last season – and they’ll have to leverage their experience in the game against their competitors’ professional advantage. But the Champs aren’t daunted. “Just tell me I can’t do something, and then watch me do it!” Jordan brags. “I’ve been doing these challenges for over a decade,” Ct says. Dude,...read more...
- 5/17/2017
- by Sandy Malone
- Monsters and Critics
Maybe they should rename the show, The Challenge: Champs vs. Fans? MTV's new special mini-series, The Challenge: Champs vs. Pros, premieres tonight, with your favorite Challenge champs competing against star athletes (Think Olympians, NFL stars, etc.) for the charity of their choice. But it turns out some of the pros are huge fans of the MTV reality hit. "I was aware of Darrell, Wes, and some of the other faces also," Olympian Lolo Jones admitted to E! News when we visited the set of the six-episode special. "Veronica, obviously, she's like the original gangster...so it's like, wait, what? We're going against these people who've just been vicious?! So it was pretty fun to be like...
- 5/16/2017
- E! Online
Early Sunday afternoon, Will Forte made one last plea to his fans — and the internet at large — to catch up on “The Last Man on Earth” before it’s too late.
Tonight! 9pm! The 1 hour season (series?) finale of The Last Man on Earth. Why’d I include this vid? Some kind of hint?Plz spread word, Yft pic.twitter.com/KtqHq1exND
— Will Forte (@OrvilleIV) May 7, 2017
The video was as goofy, unpredictable, and ebullient as the series itself. It wasn’t as funny, but that’s because the efforts put into every facet of “Last Man” can’t possibly be duplicated by just two people and a cameraman. It’s a group effort, brought to beautiful fruition from each member of the cast, writers’ room, and production staff. Unfiltered joy can be felt emanating from the screen from the sets alone, making the aesthetics as enjoyable as the last minute twists.
Tonight! 9pm! The 1 hour season (series?) finale of The Last Man on Earth. Why’d I include this vid? Some kind of hint?Plz spread word, Yft pic.twitter.com/KtqHq1exND
— Will Forte (@OrvilleIV) May 7, 2017
The video was as goofy, unpredictable, and ebullient as the series itself. It wasn’t as funny, but that’s because the efforts put into every facet of “Last Man” can’t possibly be duplicated by just two people and a cameraman. It’s a group effort, brought to beautiful fruition from each member of the cast, writers’ room, and production staff. Unfiltered joy can be felt emanating from the screen from the sets alone, making the aesthetics as enjoyable as the last minute twists.
- 5/8/2017
- by Ben Travers
- Indiewire
Got a scoop request? An anonymous tip you’re dying to share? Send any/all of the above to askausiello@tvline.com
Question: Any word on what Laurel made Oliver promise her right before she died on Arrow? Was it something for him to do or not do? —Kia
Ausiello: Look at Kia kicking off the first new AA in more than a month with a sensational Q! Here’s your answer, straight from showrunner Wendy Mericle. “It is both actually, and you’ll find out what it was in [the Oct. 5 premiere],” teases the Ep, who adds that the reveal will “inform...
Question: Any word on what Laurel made Oliver promise her right before she died on Arrow? Was it something for him to do or not do? —Kia
Ausiello: Look at Kia kicking off the first new AA in more than a month with a sensational Q! Here’s your answer, straight from showrunner Wendy Mericle. “It is both actually, and you’ll find out what it was in [the Oct. 5 premiere],” teases the Ep, who adds that the reveal will “inform...
- 8/16/2016
- TVLine.com
Scary stuff: Days after news was released that the two men on trial for plotting against singer Joss Stone planned to decapitate her and dump her body in a river, new information came out that indicates Stone might not have been their only target.
The suspects, Junior Bradshaw, 32, and Kevin Liverpool, 35, were arrested in June 2011 by Stone's home with a samurai sword, a lock knife and a hammer in their possession. Though they deny all charges, a detective who testified in their trial yesterday told of a diary the police had found in Liverpool's home. In it, according to the BBC, Liverpool mentioned his need for a semi-automatic gun, a silencer, infrared equipment and a "ninja sword."
Liverpool also noted Stone's date and place of birth in his diary, and included a biography of her musical career. He reportedly made a list numbered 1, 2 and 3, for "rob," "wet/injure" and "death,...
The suspects, Junior Bradshaw, 32, and Kevin Liverpool, 35, were arrested in June 2011 by Stone's home with a samurai sword, a lock knife and a hammer in their possession. Though they deny all charges, a detective who testified in their trial yesterday told of a diary the police had found in Liverpool's home. In it, according to the BBC, Liverpool mentioned his need for a semi-automatic gun, a silencer, infrared equipment and a "ninja sword."
Liverpool also noted Stone's date and place of birth in his diary, and included a biography of her musical career. He reportedly made a list numbered 1, 2 and 3, for "rob," "wet/injure" and "death,...
- 3/22/2013
- by Liat Kornowski
- Huffington Post
The Award Awards has revealed its judging chairs and revealed new categories focusing on media and PR.
The announcement:
Award, Australia’s pre-eminent body representing creatives, is pleased to confirm that Jwt’s Lo Sheung Yan, known as Mayan among his peers, will be leading the judging of the 2013 Award Awards.
Mayan is currently Jwt’s Asia Pacific Creative Council’s Chairman. In the industry since 1996, Mayan has helped Jwt collect accolades such as AdFest’s Network Agency of the Year in 2008, Media Spikes and Adfest’s Network Agency of the Year in 2009, as well as securing its first gold Clio and first grand prix at Cannes 2011 during his tenure.
Craig Davis, Chairman of Award said: “No one knows more about creativity in Asia than Mayan. He’s shown the world repeatedly how good Asian creativity can be. And, with his deep understanding of the Chinese market, he will be a wonderful contributor to Circus.
The announcement:
Award, Australia’s pre-eminent body representing creatives, is pleased to confirm that Jwt’s Lo Sheung Yan, known as Mayan among his peers, will be leading the judging of the 2013 Award Awards.
Mayan is currently Jwt’s Asia Pacific Creative Council’s Chairman. In the industry since 1996, Mayan has helped Jwt collect accolades such as AdFest’s Network Agency of the Year in 2008, Media Spikes and Adfest’s Network Agency of the Year in 2009, as well as securing its first gold Clio and first grand prix at Cannes 2011 during his tenure.
Craig Davis, Chairman of Award said: “No one knows more about creativity in Asia than Mayan. He’s shown the world repeatedly how good Asian creativity can be. And, with his deep understanding of the Chinese market, he will be a wonderful contributor to Circus.
- 1/29/2013
- by mumbrella
- Encore Magazine
Peters: sold by Nestlé in June
Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.
The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm.
Peters brands include Connoisseur, Frosty Fruits, Drumstick, Monaco Bar, Heaven and Skinny Cow.
The review is being led by Peters Ice Cream’s head of marketing Emma-Jane Collins, who was unavailable for comment.
Losing the account will come as another big blow for Mojo’s Melbourne office, whose staff numbers dwindled to eight after a round of redundancies in September. Clients losses in recent times include Trading Post, Just Jeans, Hp, Nike, Travel Spirit, Cadbury and Tourism Victoria, arguably the most prestigious account in the state.
The agency announced the departure...
Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.
The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.
The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm.
Peters brands include Connoisseur, Frosty Fruits, Drumstick, Monaco Bar, Heaven and Skinny Cow.
The review is being led by Peters Ice Cream’s head of marketing Emma-Jane Collins, who was unavailable for comment.
Losing the account will come as another big blow for Mojo’s Melbourne office, whose staff numbers dwindled to eight after a round of redundancies in September. Clients losses in recent times include Trading Post, Just Jeans, Hp, Nike, Travel Spirit, Cadbury and Tourism Victoria, arguably the most prestigious account in the state.
The agency announced the departure...
- 12/17/2012
- by Robin Hicks
- Encore Magazine
Craig Davis, the creative chief at Publicis Mojo Australia, is leaving the agency after a three-year spell.
His exit comes six months after the arrival of Joe Pollard as Mojo’s CEO.
The announcement from Mojo:
Today, Publicis Mojo Sydney announced a number of changes to their creative department.
Chief Creative Officer of Publicis Mojo Australia, Craig Davis, resigned from the business to focus on creativity and innovation in a wider business context.
“I’ve enjoyed my time at Mojo, it’s a formidable creative company with great clients and wonderful people, but I’m passionate about applying design thinking and creativity to some new challenges”, said Davis.
In leaving Publicis Mojo Joe Pollard said, “I want to thank Craig for his enormous contribution to the business over the last three years and wish him the very best for the future. He has been a great contributor to the creative...
His exit comes six months after the arrival of Joe Pollard as Mojo’s CEO.
The announcement from Mojo:
Today, Publicis Mojo Sydney announced a number of changes to their creative department.
Chief Creative Officer of Publicis Mojo Australia, Craig Davis, resigned from the business to focus on creativity and innovation in a wider business context.
“I’ve enjoyed my time at Mojo, it’s a formidable creative company with great clients and wonderful people, but I’m passionate about applying design thinking and creativity to some new challenges”, said Davis.
In leaving Publicis Mojo Joe Pollard said, “I want to thank Craig for his enormous contribution to the business over the last three years and wish him the very best for the future. He has been a great contributor to the creative...
- 12/12/2012
- by Robin Hicks
- Encore Magazine
Marsh: “This is a nude swim not a nude picnic”
While the thought of a naked Craig Davis does not necessarily warm the cockles of Dr Mumbo’s heart, he’s glad to hear that a nude ocean swim masterminded by Nigel Marsh is proving popular with adland bigwigs.
On the day Marsh’s Sydney Skinny website went live on Friday the site crashed due to a surge in traffic.
The former Y&R boss and author of Fat, Fired and Forty, told Mumbrella: “The initial response has been fantastic. In fact, a little bit too fantastic, as the website crashed on Friday night due to traffic. Apologies to anyone who has had trouble signing up – the gremlins should all be fixed this week.”
Big industry names have already signed up.
Publicis Mojo creative chief Craig Davis, the W in Bwm Paul Williams, Iag marketer Mark Collis and Gruen regular Dan Gregory,...
While the thought of a naked Craig Davis does not necessarily warm the cockles of Dr Mumbo’s heart, he’s glad to hear that a nude ocean swim masterminded by Nigel Marsh is proving popular with adland bigwigs.
On the day Marsh’s Sydney Skinny website went live on Friday the site crashed due to a surge in traffic.
The former Y&R boss and author of Fat, Fired and Forty, told Mumbrella: “The initial response has been fantastic. In fact, a little bit too fantastic, as the website crashed on Friday night due to traffic. Apologies to anyone who has had trouble signing up – the gremlins should all be fixed this week.”
Big industry names have already signed up.
Publicis Mojo creative chief Craig Davis, the W in Bwm Paul Williams, Iag marketer Mark Collis and Gruen regular Dan Gregory,...
- 11/26/2012
- by Robin Hicks
- Encore Magazine
Award has announced the departure of Michael Ritchie of Revolver with Ian Fowler, MD of @radical.media stepping into his place.
The announcement:
Award today announces the appointment of new committee member Ian Fowler. Ian is Managing Director @radical.media, and Co-chair of the Communications Council’s Commercial Producers Council group, and will be the bridging member between Award and Cpc, ensuring dialogue and exploring fruitful cooperation between the two.
Award Chair Craig Davis commented on his appointment: “Not many people understand ideas, film, content and technology as thoroughly as Ian. It’s another coup for Award that he’s agreed to join the committee and we’re excited to have someone of Ian’s calibre joining”.
As Ian joins, Award says goodbye to long standing member Michael Ritchie from Revolver. Michael was Vice-chair for Award for the past five years and was closely involved in bringing Award under the Communications Council’s umbrella,...
The announcement:
Award today announces the appointment of new committee member Ian Fowler. Ian is Managing Director @radical.media, and Co-chair of the Communications Council’s Commercial Producers Council group, and will be the bridging member between Award and Cpc, ensuring dialogue and exploring fruitful cooperation between the two.
Award Chair Craig Davis commented on his appointment: “Not many people understand ideas, film, content and technology as thoroughly as Ian. It’s another coup for Award that he’s agreed to join the committee and we’re excited to have someone of Ian’s calibre joining”.
As Ian joins, Award says goodbye to long standing member Michael Ritchie from Revolver. Michael was Vice-chair for Award for the past five years and was closely involved in bringing Award under the Communications Council’s umbrella,...
- 10/23/2012
- by Colin Delaney
- Encore Magazine
Michael Moore collaborator Kurt Engfehr has teamed with a crew of Australian film-makers to create a new feature documentary, Stand In My Shoes.
The ‘social change’ film is based on the ‘empathy deficit’, a term coined by President Obama, cautioning against the dangers of a world without empathy.
Australian co-creators and producers Anna Reeves, Vivienne Somers with producer Elizabeth Nakano and creative director/executive producer Ahmed Salama who was Ep on The Tunnel have teamed with Engfehr, co-producer of Bowling for Columbine and Fahrenheit 9/11 and director of The Yes Men Save The World.
Craig Davis, chief creative officer of Publicis Mojo and co-founder of Brand Karma will be among the interviewees of the film. He will be joined by Google’s Chade-Meng Tan, spiritual author and lecturer Marianne Williamson, voted as one of Time Magazine’s 50 Most Influential Babyboomers and William Mobley, head of Neuroscience at Uscd.
The film also follows Reeves,...
The ‘social change’ film is based on the ‘empathy deficit’, a term coined by President Obama, cautioning against the dangers of a world without empathy.
Australian co-creators and producers Anna Reeves, Vivienne Somers with producer Elizabeth Nakano and creative director/executive producer Ahmed Salama who was Ep on The Tunnel have teamed with Engfehr, co-producer of Bowling for Columbine and Fahrenheit 9/11 and director of The Yes Men Save The World.
Craig Davis, chief creative officer of Publicis Mojo and co-founder of Brand Karma will be among the interviewees of the film. He will be joined by Google’s Chade-Meng Tan, spiritual author and lecturer Marianne Williamson, voted as one of Time Magazine’s 50 Most Influential Babyboomers and William Mobley, head of Neuroscience at Uscd.
The film also follows Reeves,...
- 7/25/2012
- by Colin Delaney
- Encore Magazine
When Dr Mumbo rang to investigate a story about staff moves at one of Australia’s biggest creative agencies this week, he received an unusual response from Mojo’s jet-setting co-chairman Craig Davis.
“I can’t talk,” he said, “I’m on a chairlift.”
And with that, he was no longer on the line…
(While we’re on the subject, anyone with insights into personnel moves at Mojo should feel free to anonymously email Dr Mumbo’s colleague via this link)...
“I can’t talk,” he said, “I’m on a chairlift.”
And with that, he was no longer on the line…
(While we’re on the subject, anyone with insights into personnel moves at Mojo should feel free to anonymously email Dr Mumbo’s colleague via this link)...
- 7/11/2012
- by Cathie McGinn
- Encore Magazine
Qantas has launched a new brand positioning – “You’re the reason we fly” – as the airline sets out on what marketing boss Lewis Pullen today described as “the most multi-channel, multi-dimensional campaigns ever launched in Australia”.
Pullen, Qantas’ executive manager of marketing briefed the airline board on the new brand direction last night and revealed it at a press conference this morning.
Pullen, left, and Mojo chief creative officer Craig Davis with the concept he wrote for Qantas
The new campaign for Qantas will see a Mojo-led project designed to tap into the mass personalisation marketing used by the likes of the Share A Coke campaign and the Bonds Birthday Project.
A Qantas A380 and a Boeing B737 will have the “Spirit of Australia” slogan changed to “Spirt of Australians”. Consumers will be asked to upload their names in the hope of having them appear as one of hundreds emblazoned on the planes.
Pullen, Qantas’ executive manager of marketing briefed the airline board on the new brand direction last night and revealed it at a press conference this morning.
Pullen, left, and Mojo chief creative officer Craig Davis with the concept he wrote for Qantas
The new campaign for Qantas will see a Mojo-led project designed to tap into the mass personalisation marketing used by the likes of the Share A Coke campaign and the Bonds Birthday Project.
A Qantas A380 and a Boeing B737 will have the “Spirit of Australia” slogan changed to “Spirt of Australians”. Consumers will be asked to upload their names in the hope of having them appear as one of hundreds emblazoned on the planes.
- 6/29/2012
- by mumbrella
- Encore Magazine
A Nsw Government task force has been created to develop growth in the Nsw creative industries sector.
The announcement:
The Nsw Government has appointed a new industry-led taskforce to develop comprehensive strategies to drive growth, innovation and productivity in the Nsw creative industries sector.
Deputy Premier and Minister for Trade and Investment Andrew Stoner said the new Creative Industries Taskforce will develop a 10-year Industry Action Plan to deliver economic growth and support a sustainable and vibrant sector.
“Nsw is Australia’s creative industries capital, with around 170,000 people in the State directly employed in the sector,” Mr Stoner said.
“Whilst the cultural and social contribution of the creative industries has long been recognised, the Nsw Government understands the sector also makes an important contribution to our economy.
“In fact, the creative industries will be a key driver of growth, exports, productivity, innovation, and competitiveness for the Nsw economy over the next decade.
The announcement:
The Nsw Government has appointed a new industry-led taskforce to develop comprehensive strategies to drive growth, innovation and productivity in the Nsw creative industries sector.
Deputy Premier and Minister for Trade and Investment Andrew Stoner said the new Creative Industries Taskforce will develop a 10-year Industry Action Plan to deliver economic growth and support a sustainable and vibrant sector.
“Nsw is Australia’s creative industries capital, with around 170,000 people in the State directly employed in the sector,” Mr Stoner said.
“Whilst the cultural and social contribution of the creative industries has long been recognised, the Nsw Government understands the sector also makes an important contribution to our economy.
“In fact, the creative industries will be a key driver of growth, exports, productivity, innovation, and competitiveness for the Nsw economy over the next decade.
- 6/4/2012
- by Colin Delaney
- Encore Magazine
The prized Qantas global creative account has gone to Drogas 5 after a lengthy pitch process. Zenith Optimedia has won the media account. Also on the new roster are Amnesia Razorfish for digital media strategy and R/Ga for specialist digital projects. Subnine will support key sponsorships and Play Communications will support arts and entertainment properties.
The final shootout for creative and digital account was between Publicis agencies Mojo and Amnesia Razorfish, against Droga5.
Omd and Zenith Optimedia were in the final round for media.
The announcement:
Sydney, 1 June 2012: Qantas today announced it had concluded its advertising agency review and appointed its new roster of agencies including Droga5 as the new lead creative agency.
Droga5 Australia has been appointed as the lead creative planning agency globally. This will include strategic input from David Droga, Chairman and Founder of the agency and his team in New York.
Zenith Optimedia will continue...
The final shootout for creative and digital account was between Publicis agencies Mojo and Amnesia Razorfish, against Droga5.
Omd and Zenith Optimedia were in the final round for media.
The announcement:
Sydney, 1 June 2012: Qantas today announced it had concluded its advertising agency review and appointed its new roster of agencies including Droga5 as the new lead creative agency.
Droga5 Australia has been appointed as the lead creative planning agency globally. This will include strategic input from David Droga, Chairman and Founder of the agency and his team in New York.
Zenith Optimedia will continue...
- 6/1/2012
- by mumbrella
- Encore Magazine
Award chairman Craig Davis voiced his frustration over poor attendance at the Communication Council’s three-day conference Circus last night.
The chief creative officer of Publicis Mojo told an audience at the Award Awards that they should spend more time “off the hamster wheel” to attend important events like Circus.
In a follow up call with Mumbrella this morning, new Communications Council boss Margaret Zabel said that numbers at the event were “comparable” to last year, with what she said were 1800 visits over the three days.
“People are so busy and there’s so much pressure on us to exceed expectations in our jobs. No one disputes that,” said Zabel. “But the people who attended Circus were also very busy, and they used the event to help them work through their marketing challenges.”
Speakers at the event included Vince Frost, owner of Frost Design, Sarah Robb O’Hagan of Gatorade North America and Nick Law,...
The chief creative officer of Publicis Mojo told an audience at the Award Awards that they should spend more time “off the hamster wheel” to attend important events like Circus.
In a follow up call with Mumbrella this morning, new Communications Council boss Margaret Zabel said that numbers at the event were “comparable” to last year, with what she said were 1800 visits over the three days.
“People are so busy and there’s so much pressure on us to exceed expectations in our jobs. No one disputes that,” said Zabel. “But the people who attended Circus were also very busy, and they used the event to help them work through their marketing challenges.”
Speakers at the event included Vince Frost, owner of Frost Design, Sarah Robb O’Hagan of Gatorade North America and Nick Law,...
- 3/30/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne won top honours at the Award Awards in Sydney last night.
The Omnicom agency from St Kilda Road won the best in show award and three gold trophies for the Nab ‘Break Up’ campaign.
It also won Award agency of the year, ahead of Leo Burnett Sydney, and helped Bbdo to win network of the year.
Gpy&R Melbourne and Leo Burnett Sydney won gold in the new product development category, while Clemenger Bbdo Melbourne took another two golds in the new promotion and experiential category.
Lion was named Award client of the year for the second year in a row. Revolver/Will O’Rourke won production company of the year.
Chairman of Judges Nick Law (R/Ga) said: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were...
The Omnicom agency from St Kilda Road won the best in show award and three gold trophies for the Nab ‘Break Up’ campaign.
It also won Award agency of the year, ahead of Leo Burnett Sydney, and helped Bbdo to win network of the year.
Gpy&R Melbourne and Leo Burnett Sydney won gold in the new product development category, while Clemenger Bbdo Melbourne took another two golds in the new promotion and experiential category.
Lion was named Award client of the year for the second year in a row. Revolver/Will O’Rourke won production company of the year.
Chairman of Judges Nick Law (R/Ga) said: “There was an impressive and diverse group of winners this year. The best work got enormous attention by hitting a cultural nerve. In most cases the concepts were...
- 3/29/2012
- by Robin Hicks
- Encore Magazine
50 Cent has shot down reports he's signed a new deal with Capitol Records, branding label executive Craig Davis an "idiot" for spreading the erroneous news last week. The "In Da Club" hitmaker, real name Curtis Jackson, was alleged to have quit his longterm home at Interscope and defected to Capitol, taking his rap crew G-Unit with him.
Capitol boss Davis appeared to confirm the news when he told a radio interviewer, "50 felt he needed to get out of the Interscope machine, and he wanted a change. So he got his release from there and we were in negotiations with him. The deal just got signed very recently."
But 50 Cent is baffled by Davis' claims - because he has yet to decide on his next move. And he's convinced the Capitol Records head was intoxicated when he boasted about his alleged new signing. 50 says, "He (Davis) is an idiot and there's no deal done.
Capitol boss Davis appeared to confirm the news when he told a radio interviewer, "50 felt he needed to get out of the Interscope machine, and he wanted a change. So he got his release from there and we were in negotiations with him. The deal just got signed very recently."
But 50 Cent is baffled by Davis' claims - because he has yet to decide on his next move. And he's convinced the Capitol Records head was intoxicated when he boasted about his alleged new signing. 50 says, "He (Davis) is an idiot and there's no deal done.
- 7/6/2010
- by AceShowbiz.com
- Aceshowbiz
50 Cent has dismissed claims that he has signed a record deal with Capitol Records. Craig Davis, Capitol/Emi vice president of urban promotions, recently alleged that the rapper had joined the label. However, 50 Cent told G-Unit Radio that he has not left Interscope, to whom he owes "all his success". According to Sohh, he said: "That guy, I don't know what his name is, (more)...
- 7/4/2010
- by By Marcell Minaya
- Digital Spy
Superstar Aussie ad man Craig Davis has spent his life promoting brands. Now, with his new Web site, Brandkarma.com, he wants the world to weigh in on who's been naughty or nice.
What goes around comes around, they say in the pen, and it's as true for brands as it is for people. Just ask Toyota. Or Walmart. Or WaMu. Or the brand called Tiger.
In an effort to accelerate that karma wheel, today Craig Davis, chief creative officer at Publicis Mojo, will launch Brandkarma.com, a site designed to help people distinguish between the good brands and the ones who deserve a lump of coal.
"We started with the idea, 'What kind of world do you want to live in--and leave to your kids,'" says Davis, on the phone from his home in Sydney. "That's a decision that's too important to entrust to businesses, governments, and regulators.
What goes around comes around, they say in the pen, and it's as true for brands as it is for people. Just ask Toyota. Or Walmart. Or WaMu. Or the brand called Tiger.
In an effort to accelerate that karma wheel, today Craig Davis, chief creative officer at Publicis Mojo, will launch Brandkarma.com, a site designed to help people distinguish between the good brands and the ones who deserve a lump of coal.
"We started with the idea, 'What kind of world do you want to live in--and leave to your kids,'" says Davis, on the phone from his home in Sydney. "That's a decision that's too important to entrust to businesses, governments, and regulators.
- 3/23/2010
- by Linda Tischler
- Fast Company
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