Australian cinemagoers have switched off Australian films and new approaches are needed to win them back, according to some producers, directors, actors and other industry players.
Others say there is a wider problem: independent cinema globally, not just in Australia, is suffering from a downturn.
If.s story about the challenges facing Australian films in light of last weekend.s openings of Predestination and Felony has prompted scores of responses and numerous suggestions on how to lift the industry.s profile and success rate.
.The reality is that audiences have a knee-jerk negative reaction to local films,. said producer and screen industry consultant Julie Marlow. .Contrast with the overwhelmingly positive reaction to Australian made television. A whole range of factors is at work here [including] cost, comfort of lounge room, time shift, episodic format etc.
.The solution won't be simple - maybe it is 'if you can't beat 'em, join 'em,...
Others say there is a wider problem: independent cinema globally, not just in Australia, is suffering from a downturn.
If.s story about the challenges facing Australian films in light of last weekend.s openings of Predestination and Felony has prompted scores of responses and numerous suggestions on how to lift the industry.s profile and success rate.
.The reality is that audiences have a knee-jerk negative reaction to local films,. said producer and screen industry consultant Julie Marlow. .Contrast with the overwhelmingly positive reaction to Australian made television. A whole range of factors is at work here [including] cost, comfort of lounge room, time shift, episodic format etc.
.The solution won't be simple - maybe it is 'if you can't beat 'em, join 'em,...
- 9/3/2014
- by Don Groves
- IF.com.au
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