Photograph by Malcom Brown
Moderation, schmoderation. Can Zoe Finch Totten's whole-foods-only wellness system attack companies' health-care costs through employees' stomachs?
Zoe Finch Totten wants you to put down that Oreo. For good. "We're out to change public health," says the willowy 47-year-old entrepreneur. "And we won't change it unless we reeducate people about the power of food to improve their health."
She thinks she has found a lever to do it: your boss. Reeling from health-care sticker shock, 60% of big employers now offer wellness benefits, hoping to make workers healthier and cheaper to insure. (One insurer estimates that an employee with a body-mass index [Bmi] over 30 adds $2,500 annually to a company's health-care bill on average.) With studies showing that wellness plans provide ROIs of up to seven to one, the National Business Group on Health predicts that all large companies will jump on the wellness bandwagon by 2012. Finch Totten's new company,...
Moderation, schmoderation. Can Zoe Finch Totten's whole-foods-only wellness system attack companies' health-care costs through employees' stomachs?
Zoe Finch Totten wants you to put down that Oreo. For good. "We're out to change public health," says the willowy 47-year-old entrepreneur. "And we won't change it unless we reeducate people about the power of food to improve their health."
She thinks she has found a lever to do it: your boss. Reeling from health-care sticker shock, 60% of big employers now offer wellness benefits, hoping to make workers healthier and cheaper to insure. (One insurer estimates that an employee with a body-mass index [Bmi] over 30 adds $2,500 annually to a company's health-care bill on average.) With studies showing that wellness plans provide ROIs of up to seven to one, the National Business Group on Health predicts that all large companies will jump on the wellness bandwagon by 2012. Finch Totten's new company,...
- 6/14/2010
- by Elaine Appleton Grant
- Fast Company
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