Why ABC handed Thursdays to Shonda Rhimes: Because she gets it Shonda Rhimes and her “ShondaLand” gets that social media is a key ingredient in promoting your show. But that’s not all. As Alexander Hardy notes, "With a decade of primetime hits and misses under her belt, Rhimes is a master at creating bustling content, hooking viewers emotionally, and assaulting the senses with just the right amounts the saccharine and the stomach turning. Her characters—whether gladiators, doctors, or otherwise—are cocktails made with equal parts ridiculous, despicable, and histrionic.” Plus: How much TV can Shonda conquer?, how Shonda Rhimes revolutionized gay characters, and play the “Tgit” drinking game. “Scandal” is back: Here are 4 hopes for new season Season 4 needs to have more Olivia, less Olitz. Plus: “Scandal” stars tease Season 4, how to talk like a Gladiator, how to design an Olivia Pope-style living room, and 10 cryptic teases for the new season.
- 9/25/2014
- by Norman Weiss
- Hitfix
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