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- In 2023, director Andrew Lane's "Thierry Visits" commercial for Lay's by Slap Global was honored with a Bronze Lion for Brand Experience and Activation at the Cannes Lion Festival of Creativity, in addition to winning Adweek's 2023 Experiential Awards for "Best Experiential Activation by a Packaged Goods Brand" and "Best Sports-Related Experiential Activation." It was part of PepsiCo's "No Lay's, No Game" campaign, honoring their incredible, nearly decade-long partnership with the UEFA Champions League. The original ad featured football legend Thierry Henry as he visits the homes of unsuspecting Barça fans to ask if they are prepared for the Arsenal and FC Barcelona game with plenty of Lay's chips. If the fans could find a bag of Lay's inside their homes, Henry would watch the big game with them that same evening. And while the actual shoot with Thierry Henry was filmed in Barcelona, Spain, an alternate version of the spot was recorded with Robert Firth at a studio in Soho, London.