Blumhouse and Lionsgate have unveiled the trailer for the upcoming horror film “Imaginary,” set for a March 8 release.
Directed by Jeff Wadlow, “Imaginary” stars DeWanda Wise as Jessica, a woman returning to live in her childhood home with her family. Once moved in, her stepdaughter Alice becomes infatuated with Chauncey, a stuffed bear found in the basement. As Jessica grows concerned about the sinister connection between Alice and Chauncey, she realizes Chauncey might be more than just a bear.
Keri Moore, Lionsgate’s co-president of theatrical marketing, told Variety of the film’s premise: “Something you see across cultures is that children have a unique access to the spirit world. What if their imaginary friends are something from the spirit world? What if these imaginary friends were real, and what if when you left one of them, that made them upset?”
The film’s teaser trailer, which played exclusively in...
Directed by Jeff Wadlow, “Imaginary” stars DeWanda Wise as Jessica, a woman returning to live in her childhood home with her family. Once moved in, her stepdaughter Alice becomes infatuated with Chauncey, a stuffed bear found in the basement. As Jessica grows concerned about the sinister connection between Alice and Chauncey, she realizes Chauncey might be more than just a bear.
Keri Moore, Lionsgate’s co-president of theatrical marketing, told Variety of the film’s premise: “Something you see across cultures is that children have a unique access to the spirit world. What if their imaginary friends are something from the spirit world? What if these imaginary friends were real, and what if when you left one of them, that made them upset?”
The film’s teaser trailer, which played exclusively in...
- 11/16/2023
- by Jaden Thompson
- Variety Film + TV
A childhood imaginary friend has never been so sinister. Blumhouse’s latest horror film “Imaginary” stars DeWanda Wise as a woman who has to confront her former bestie…who just so happens to be a possessed teddy bear.
The official synopsis reads: “When Jessica (Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.”
Tom Payne, Taegen Burns, Veronica Falcon, and Betty Buckley also star.
“Truth or Dare” helmer Jeff Wadlow directs from a script he cowrote with Greg Erb, Jason Oremland, and Bryce McGuire. “Jurassic World Dominion...
The official synopsis reads: “When Jessica (Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.”
Tom Payne, Taegen Burns, Veronica Falcon, and Betty Buckley also star.
“Truth or Dare” helmer Jeff Wadlow directs from a script he cowrote with Greg Erb, Jason Oremland, and Bryce McGuire. “Jurassic World Dominion...
- 11/16/2023
- by Samantha Bergeson
- Indiewire
Cinemagoers seated early for “Five Nights at Freddy’s” are treated to a new kind of movie advertisement: one that tells viewers not to look at the screen.
The trailer, a theaters-only promo for Lionsgate and Blumhouse’s upcoming horror film “Imaginary,” begins with a child’s voice asking, “Hi, wanna play a game with me? Close your eyes and use your imagination.” As footsteps, door creaks and the unsettling chirr of children’s toys whirl across the theater’s 7.1 surround sound system, the “Imaginary” team is betting that what viewers conjure up in their minds will be just as scary as what the film could show.
While the trailer is mostly a black screen, a few visuals flash across the screen as the young narrator invites viewers to open their eyes. Among them: a missing child poster, some demonic figures and what appears to be a door-filled funhouse.
But there...
The trailer, a theaters-only promo for Lionsgate and Blumhouse’s upcoming horror film “Imaginary,” begins with a child’s voice asking, “Hi, wanna play a game with me? Close your eyes and use your imagination.” As footsteps, door creaks and the unsettling chirr of children’s toys whirl across the theater’s 7.1 surround sound system, the “Imaginary” team is betting that what viewers conjure up in their minds will be just as scary as what the film could show.
While the trailer is mostly a black screen, a few visuals flash across the screen as the young narrator invites viewers to open their eyes. Among them: a missing child poster, some demonic figures and what appears to be a door-filled funhouse.
But there...
- 11/5/2023
- by Ethan Shanfeld
- Variety Film + TV
Sunday Am: John Wick: Chapter 4 shows up for $25.8M, a similar Friday/previews to Saturday trajectory of -12%, as did John Wick Chapter 3. That makes for a revised franchise and Lionsgate pandemic record opening of $73.5M. Worldwide start is also a franchise best, as we always knew it would be, with $137.5M. The Keanu Reeves movie debuted at No. 1 in each of the 71 markets where the pic opened this weekend. Internationally, the film took in an estimated $64M overseas, exceeding all pre-release estimates for the film.
Stateside, it’s Reeves’s second-best live-action opening, after the $91.7M made by 2003’s Matrix Reloaded, and worldwide, it’s likely the actor’s second-best debut after Matrix Revolutions‘s $201.4M global start in 2003.
Other bragging points:
—John Wick joins a select few film series that set a franchise record with their fourth outing, only nine in the past 40 years. Of those nine franchises,...
Stateside, it’s Reeves’s second-best live-action opening, after the $91.7M made by 2003’s Matrix Reloaded, and worldwide, it’s likely the actor’s second-best debut after Matrix Revolutions‘s $201.4M global start in 2003.
Other bragging points:
—John Wick joins a select few film series that set a franchise record with their fourth outing, only nine in the past 40 years. Of those nine franchises,...
- 3/26/2023
- by Anthony D'Alessandro
- Deadline Film + TV
McElroy was previously at Twitter and Warner Bros.
Lionsgate has recruited former Twitter and Warner Bros marketing executive Briana McElroy as head of worldwide digital marketing for its Motion Picture Group.
McElroy will report to the group’s president of marketing Jp Richards and co-president Keri Moore and work on a Lionsgate slate that includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the continuation of the Saw franchise and the Graham King-produced, Antoine Fuqua-directed film about Michael Jackson.
McElroy was previously a client lead at Twitter and director of digital marketing at Warner Bros Pictures,...
Lionsgate has recruited former Twitter and Warner Bros marketing executive Briana McElroy as head of worldwide digital marketing for its Motion Picture Group.
McElroy will report to the group’s president of marketing Jp Richards and co-president Keri Moore and work on a Lionsgate slate that includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the continuation of the Saw franchise and the Graham King-produced, Antoine Fuqua-directed film about Michael Jackson.
McElroy was previously a client lead at Twitter and director of digital marketing at Warner Bros Pictures,...
- 2/16/2023
- by John Hazelton
- ScreenDaily
Twitter and Warner Bros. marketing exec Briana McElroy has been hired as Head of Worldwide Digital Marketing for the Lionsgate Motion Picture Group.
She will report to Jp Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group.
McElroy counts over a decade of digital strategy experience with first-to-market entertainment campaigns. She will be executing social, talent + influencer strategies, digital partnerships and 360 campaigns for the studio’s upcoming slate which includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the next Saw sequel, Now You See Me 3, and the Expendables 4; and John Wick spinoff Ballerina.
“Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways. She...
She will report to Jp Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group.
McElroy counts over a decade of digital strategy experience with first-to-market entertainment campaigns. She will be executing social, talent + influencer strategies, digital partnerships and 360 campaigns for the studio’s upcoming slate which includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the next Saw sequel, Now You See Me 3, and the Expendables 4; and John Wick spinoff Ballerina.
“Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways. She...
- 2/16/2023
- by Anthony D'Alessandro
- Deadline Film + TV
Former Twitter exec Briana McElroy has been named head of worldwide digital marketing for the Lionsgate Motion Picture Group.
McElroy most recently served as global client lead, media and entertainment at Twitter, where she oversaw partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she was director of digital marketing at Warner Bros. Pictures, driving digital marketing campaigns for Wonder Woman, Kong: Skull Island, Fantastic Beasts and Where to Find Them, Annabelle: Creation, Ocean’s 8, A Star Is Born and Pokemon Detective Pikachu.
Her hire by Lionsgate was announced on Feb. 16 by Jp Richards and Keri Moore, who head up theatrical marketing for the Lionsgate Motion Picture Group. While with Lionsgate, McElroy will drive 360 digital campaigns for upcoming releases like John Wick: Chapter 4, starring Keanu Reeves, The Hunger Games: The Ballad of Songbirds and Snakes, and Now You See Me 3, to be directed by Ruben Fleischer.
McElroy most recently served as global client lead, media and entertainment at Twitter, where she oversaw partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she was director of digital marketing at Warner Bros. Pictures, driving digital marketing campaigns for Wonder Woman, Kong: Skull Island, Fantastic Beasts and Where to Find Them, Annabelle: Creation, Ocean’s 8, A Star Is Born and Pokemon Detective Pikachu.
Her hire by Lionsgate was announced on Feb. 16 by Jp Richards and Keri Moore, who head up theatrical marketing for the Lionsgate Motion Picture Group. While with Lionsgate, McElroy will drive 360 digital campaigns for upcoming releases like John Wick: Chapter 4, starring Keanu Reeves, The Hunger Games: The Ballad of Songbirds and Snakes, and Now You See Me 3, to be directed by Ruben Fleischer.
- 2/16/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
Lionsgate announced on Thursday that it has named Twitter marketing executive Briana McElroy as head of worldwide digital marketing for its motion picture group.
McElroy has worked for over a decade in digital marketing, serving as client lead at Twitter for the social media site’s marketing partnerships with Warner Bros. Discovery and Disney. Prior to Twitter, she served as director of digital marketing at Warner Bros., overseeing online marketing campaigns for films like “Wonder Woman,” “Kong: Skull Island” and the Oscar-winning “A Star Is Born.”
McElroy will report to Jp Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group. She will immediately work on marketing campaigns for upcoming films for the studio like “John Wick: Chapter 4,” “The Hunger Games: The Ballad of Songbirds and Snakes,” a new sequel to “Saw,” “Now You See Me 3” and “Expendables 4.”
Also Read:
Final ‘John Wick 4...
McElroy has worked for over a decade in digital marketing, serving as client lead at Twitter for the social media site’s marketing partnerships with Warner Bros. Discovery and Disney. Prior to Twitter, she served as director of digital marketing at Warner Bros., overseeing online marketing campaigns for films like “Wonder Woman,” “Kong: Skull Island” and the Oscar-winning “A Star Is Born.”
McElroy will report to Jp Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group. She will immediately work on marketing campaigns for upcoming films for the studio like “John Wick: Chapter 4,” “The Hunger Games: The Ballad of Songbirds and Snakes,” a new sequel to “Saw,” “Now You See Me 3” and “Expendables 4.”
Also Read:
Final ‘John Wick 4...
- 2/16/2023
- by Jeremy Fuster
- The Wrap
Lionsgate has hired Nasim Cambron as executive vice president of worldwide publicity. The decision was announced Friday by Jp Richards and Keri Moore, president and co-president of marketing for the Lionsgate Motion Picture Group.
In her role, Cambron will report to Moore, supervising film public relations for the company.
“Nasim brings vast expertise and noted publicity success in every kind of film, from tentpole titles to genre pictures to award contenders; with each, we have been impressed with her bold, innovative campaigns that reach each film’s core audience as well as diverse and underserved communities,” Richard and Moore said in a joint statement. “We know filmmakers are equally confident in her ability to create smart messaging that drives box office. The respect that she’s earned from press and her industry peers make her an inspiring and thoughtful department leader, communicator and strategist who will embrace the work and hit the ground running.
In her role, Cambron will report to Moore, supervising film public relations for the company.
“Nasim brings vast expertise and noted publicity success in every kind of film, from tentpole titles to genre pictures to award contenders; with each, we have been impressed with her bold, innovative campaigns that reach each film’s core audience as well as diverse and underserved communities,” Richard and Moore said in a joint statement. “We know filmmakers are equally confident in her ability to create smart messaging that drives box office. The respect that she’s earned from press and her industry peers make her an inspiring and thoughtful department leader, communicator and strategist who will embrace the work and hit the ground running.
- 11/5/2022
- by J. Kim Murphy
- Variety Film + TV
Click here to read the full article.
Lionsgate has hired Nasim Cambron to lead its film publicity efforts. She starts Nov. 7 as executive vice president of worldwide publicity and will report to Keri Moore, co-president of marketing at Lionsgate.
Cambron previously worked at STX, leading campaigns for Hustlers, the Bad Moms films, I Feel Pretty and Molly’s Game and working Dei committee. Before STX, she was part of Netflix’s film PR team working on campaigns for Charlize Theron’s The Old Guard, Michael Bay’s 6 Underground and Tyler Perry’s A Fall From Grace.
Cambron joins Lionsgate as it gears up for the release of a fourth John Wick film, The Hunger Games: The Ballad of Songbirds and Snakes, a fourth Expendables movie, and Ballerina, a John Wick spinoff starring Ana de Armas that begins production this month.
“Nasim brings vast expertise and noted publicity success in every kind of film,...
Lionsgate has hired Nasim Cambron to lead its film publicity efforts. She starts Nov. 7 as executive vice president of worldwide publicity and will report to Keri Moore, co-president of marketing at Lionsgate.
Cambron previously worked at STX, leading campaigns for Hustlers, the Bad Moms films, I Feel Pretty and Molly’s Game and working Dei committee. Before STX, she was part of Netflix’s film PR team working on campaigns for Charlize Theron’s The Old Guard, Michael Bay’s 6 Underground and Tyler Perry’s A Fall From Grace.
Cambron joins Lionsgate as it gears up for the release of a fourth John Wick film, The Hunger Games: The Ballad of Songbirds and Snakes, a fourth Expendables movie, and Ballerina, a John Wick spinoff starring Ana de Armas that begins production this month.
“Nasim brings vast expertise and noted publicity success in every kind of film,...
- 11/4/2022
- by Aaron Couch
- The Hollywood Reporter - Movie News
Nasim Cambron has been appointed as Executive Vice President of Worldwide Publicity for Lionsgate’s Motion Picture Group. She will assume the post on November 7, reporting to Lionsgate Motion Picture Group’s Co-President of Marketing, Keri Moore.
Cambron comes to Lionsgate from STXfilms, where she most recently served as Executive Vice President of Publicity. She will now oversee a team coordinating earned media on a slate that includes John Wick: Chapter 4; The Hunger Games: The Ballad of Songbirds and Snakes, the prequel to the studio’s nearly 3 billion franchise; Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; the reimagining of the beloved classic Dirty Dancing, starring and executive produced by Jennifer Grey; the John Wick offshoot Ballerina, starring Knives Out‘s Ana de Armas; and a new continuation of the billion-dollar Saw franchise starring Tobin Bell.
Other slate highlights include Are You There God? It’s Me,...
Cambron comes to Lionsgate from STXfilms, where she most recently served as Executive Vice President of Publicity. She will now oversee a team coordinating earned media on a slate that includes John Wick: Chapter 4; The Hunger Games: The Ballad of Songbirds and Snakes, the prequel to the studio’s nearly 3 billion franchise; Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; the reimagining of the beloved classic Dirty Dancing, starring and executive produced by Jennifer Grey; the John Wick offshoot Ballerina, starring Knives Out‘s Ana de Armas; and a new continuation of the billion-dollar Saw franchise starring Tobin Bell.
Other slate highlights include Are You There God? It’s Me,...
- 11/4/2022
- by Matt Grobar
- Deadline Film + TV
Click here to read the full article.
Lionsgate has hired Jp Richards as president of worldwide theatrical marketing at the studio after a stint as head of film marketing at Apple TV+.
As it bolsters its worldwide theatrical marketing division, the Hollywood studio also named Keri Moore as co-president for the Lionsgate Motion Picture Group. The leadership changes were unveiled by Adam Fogelson, vice chair of the Lionsgate Motion Picture Group.
Richards most recently headed up the marketing for this year’s Oscar-winning Coda. While with Apple Original Films, he oversaw film marketing on titles like Tom Hanks’s Finch, Tom Holland’s Cherry and the Mahershala Ali drama Swan Song.
Moore joins Lionsgate from STXfilms, where she most recently served as president of marketing on campaigns for Hustlers, The Upside, The Gentlemen and the Bad Moms franchise.
The two will work directly with Fogelson to oversee marketing and strategy...
Lionsgate has hired Jp Richards as president of worldwide theatrical marketing at the studio after a stint as head of film marketing at Apple TV+.
As it bolsters its worldwide theatrical marketing division, the Hollywood studio also named Keri Moore as co-president for the Lionsgate Motion Picture Group. The leadership changes were unveiled by Adam Fogelson, vice chair of the Lionsgate Motion Picture Group.
Richards most recently headed up the marketing for this year’s Oscar-winning Coda. While with Apple Original Films, he oversaw film marketing on titles like Tom Hanks’s Finch, Tom Holland’s Cherry and the Mahershala Ali drama Swan Song.
Moore joins Lionsgate from STXfilms, where she most recently served as president of marketing on campaigns for Hustlers, The Upside, The Gentlemen and the Bad Moms franchise.
The two will work directly with Fogelson to oversee marketing and strategy...
- 10/27/2022
- by Etan Vlessing
- The Hollywood Reporter - Movie News
Warner Bros. and AppleTV+ marketing vet Jp Richards and STX marketing exec Keri Moore are joining Lionsgate’s motion picture group respectively as President and Co-President of Worldwide Theatrical Marketing. They start Nov. 1.
The duo will work directly with Adam Fogelson, Vice Chair of the Lionsgate Motion Picture Group to oversee the upcoming feature slate which includes the Keanu Reeves sequel, John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, Now You See Me 3, Expendables 4, the reimagining of Dirty Dancing, John Wick spinoff Ballerina with Ana de Armas, a Saw sequel, Are You There, God? It’s Me, Margaret, Gerard Butler’s Plane, White Bird: A Wonder Story, which builds on the themes of the 2017 global hit Wonder; feature adaptation of videogame Borderlands; About My Father, starring standup sensation Sebastian Maniscalco opposite Robert De Niro; Shadow Force, starring Kerry Washington and Omar Sy; the Graham King...
The duo will work directly with Adam Fogelson, Vice Chair of the Lionsgate Motion Picture Group to oversee the upcoming feature slate which includes the Keanu Reeves sequel, John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, Now You See Me 3, Expendables 4, the reimagining of Dirty Dancing, John Wick spinoff Ballerina with Ana de Armas, a Saw sequel, Are You There, God? It’s Me, Margaret, Gerard Butler’s Plane, White Bird: A Wonder Story, which builds on the themes of the 2017 global hit Wonder; feature adaptation of videogame Borderlands; About My Father, starring standup sensation Sebastian Maniscalco opposite Robert De Niro; Shadow Force, starring Kerry Washington and Omar Sy; the Graham King...
- 10/27/2022
- by Anthony D'Alessandro
- Deadline Film + TV
Lionsgate has hired Jp Richards and Keri Moore to lead the studio’s worldwide theatrical marketing division.
Richards, who formerly worked at Apple TV Plus and Warner Bros., will serve as president and Moore, an alum of STX and Universal, will be co-president. They will both begin their new jobs on Nov. 1 and will work closely with Adam Fogelson, vice chair of the Lionsgate Motion Picture Group.
“Having worked with both Jp and Keri over many years, I know how exceptionally talented and skilled they are as marketers,” Fogelson said. “I also admire and respect them as kind and compassionate people. Each has led careers defined by embracing and finding new, resourceful, entrepreneurial, and innovative ways to reach audiences and they will be exceptional leaders for our team.”
The two will oversee marketing and strategy on Lionsgate’s upcoming film slate, which includes “John Wick: Chapter 4,” “The Hunger Games...
Richards, who formerly worked at Apple TV Plus and Warner Bros., will serve as president and Moore, an alum of STX and Universal, will be co-president. They will both begin their new jobs on Nov. 1 and will work closely with Adam Fogelson, vice chair of the Lionsgate Motion Picture Group.
“Having worked with both Jp and Keri over many years, I know how exceptionally talented and skilled they are as marketers,” Fogelson said. “I also admire and respect them as kind and compassionate people. Each has led careers defined by embracing and finding new, resourceful, entrepreneurial, and innovative ways to reach audiences and they will be exceptional leaders for our team.”
The two will oversee marketing and strategy on Lionsgate’s upcoming film slate, which includes “John Wick: Chapter 4,” “The Hunger Games...
- 10/27/2022
- by Rebecca Rubin
- Variety Film + TV
Lionsgate announced on Thursday that veteran executives Jp Richards and Keri Moore will be joining the studio’s motion picture group as marketing heads.
Richards, who will be the president of global marketing, joins the studio from Apple TV+ where he oversaw the marketing campaign for Best Picture Oscar winner “Coda.” Prior to Apple, Richards worked as SVP of Digital Marketing at Universal and Co-President of Global Marketing at Warner Bros. and New Line Cinema, working on franchises such as “Despicable Me,” “Fast & Furious,” “The Lego Movie” and “It,” among others.
Moore, who will be co-president of global marketing, joins from STXfilms where she led the marketing campaign for films like “Hustlers,” “The Upside” and “Bad Moms” as well as marketing campaigns for STX’s corporate and television divisions. Moore also has tenures at Universal and Warner on her resume, working on campaigns for films like Matt Damon’s...
Richards, who will be the president of global marketing, joins the studio from Apple TV+ where he oversaw the marketing campaign for Best Picture Oscar winner “Coda.” Prior to Apple, Richards worked as SVP of Digital Marketing at Universal and Co-President of Global Marketing at Warner Bros. and New Line Cinema, working on franchises such as “Despicable Me,” “Fast & Furious,” “The Lego Movie” and “It,” among others.
Moore, who will be co-president of global marketing, joins from STXfilms where she led the marketing campaign for films like “Hustlers,” “The Upside” and “Bad Moms” as well as marketing campaigns for STX’s corporate and television divisions. Moore also has tenures at Universal and Warner on her resume, working on campaigns for films like Matt Damon’s...
- 10/27/2022
- by Jeremy Fuster
- The Wrap
Exclusive: We hear that STX Entertainment has made cuts, notably in its theatrical distribution and marketing departments in the lower-level executive tiers and down.
The news comes as STX is pivoting away from 12 theatrical releases a year and more toward a multi-tiered distribution model. It plans to make 15 films a year, with five destined for the big screen and the balance split between straight-to-streaming or international theatrically distributed PVOD or direct-to-streaming titles.
STX is reorganizing itself financially, de-merging from Eros and segueing to the Najafi Companies. There was an option on the table to have STX absorbed by Lionsgate, both library and staff — a bid STX full-out rejected, I hear, so that it can remain an independent studio. Two films were placed separately in bankruptcy under shell companies of late: Greenland 2 and the Chris Pine-Ben Foster movie The Contractor. This was a means of protecting those features so the studio...
The news comes as STX is pivoting away from 12 theatrical releases a year and more toward a multi-tiered distribution model. It plans to make 15 films a year, with five destined for the big screen and the balance split between straight-to-streaming or international theatrically distributed PVOD or direct-to-streaming titles.
STX is reorganizing itself financially, de-merging from Eros and segueing to the Najafi Companies. There was an option on the table to have STX absorbed by Lionsgate, both library and staff — a bid STX full-out rejected, I hear, so that it can remain an independent studio. Two films were placed separately in bankruptcy under shell companies of late: Greenland 2 and the Chris Pine-Ben Foster movie The Contractor. This was a means of protecting those features so the studio...
- 4/14/2022
- by Anthony D'Alessandro
- Deadline Film + TV
Nasim Cambron has been named an executive vp of publicity for STXfilms, where she will oversee all feature film publicity for the studio.
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
Nasim Cambron has been named an executive vp of publicity for STXfilms, where she will oversee all feature film publicity for the studio.
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
She joins STX from Netflix, where she was publicity manager in the feature film division, working on titles like The Kissing Booth and The Half of It. She previously worked at STX, during which time she worked on the campaigns for the Bad Moms franchise, The Edge of Seventeen and The Foreigner.
Cambron will report to marketing head Keri Moore and will work on the campaigns for STXfilms’ upcoming slate, including Queenpins, starring Kristen Bell and Kirby Howell-Baptiste; The Marsh King’s Daughter, starring ...
STX Films has named Nasim Cambron executive vice president of publicity, Adam Fogelson, chairman of STX films motion picture group, announced Thursday.
Cambron rejoins STX Films to oversee all feature film publicity for the studio, after a stint as publicity manager in Netflix’s feature film division. In her new role, Cambron will coordinate communication efforts across all of STX’s internal divisions, including the digital marketing, creative, media, home entertainment and distribution departments. Cambron will report to Keri Moore, STX Films’ president of marketing.
“This is a homecoming for us and for Nasim,” Fogelson said. “She is an exceptional publicity leader and the right choice to lead our film PR team. Having worked with her for years, we have seen firsthand the kinds of results she has generated on behalf of our films and filmmakers, and we know the best is yet to come. We are thrilled to have her back.
Cambron rejoins STX Films to oversee all feature film publicity for the studio, after a stint as publicity manager in Netflix’s feature film division. In her new role, Cambron will coordinate communication efforts across all of STX’s internal divisions, including the digital marketing, creative, media, home entertainment and distribution departments. Cambron will report to Keri Moore, STX Films’ president of marketing.
“This is a homecoming for us and for Nasim,” Fogelson said. “She is an exceptional publicity leader and the right choice to lead our film PR team. Having worked with her for years, we have seen firsthand the kinds of results she has generated on behalf of our films and filmmakers, and we know the best is yet to come. We are thrilled to have her back.
- 5/6/2021
- by Angelique Jackson
- Variety Film + TV
Nasim Cambron, who was integral to the launch of such STX hits as Hustlers and the Bad Moms franchise, has rejoined the studio, this time as EVP of Publicity.
In her new position, Cambron will oversee all feature film publicity for the studio and coordinate communication efforts across STX’s internal divisions, including the digital marketing, creative, media, home entertainment, and distribution departments. Cambron will report to Keri Moore, STXfilms President of Marketing.
She will begin work on a feature slate that includes Queenpins, starring Kristen Bell, Kirby Howell-Baptiste, Vince Vaughn, and Paul Walter Hauser; a new action comedy directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza, and Josh Hartnett; The Marsh King’s Daughter, starring Daisy Ridley and Ben Mendelsohn; American Sole, starring Pete Davidson, O’Shea Jackson Jr., Camila Mendes, Offset, and Bad Bunny; The Godmother, starring Jennifer Lopez; Muscle, starring Vin Diesel and directed...
In her new position, Cambron will oversee all feature film publicity for the studio and coordinate communication efforts across STX’s internal divisions, including the digital marketing, creative, media, home entertainment, and distribution departments. Cambron will report to Keri Moore, STXfilms President of Marketing.
She will begin work on a feature slate that includes Queenpins, starring Kristen Bell, Kirby Howell-Baptiste, Vince Vaughn, and Paul Walter Hauser; a new action comedy directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza, and Josh Hartnett; The Marsh King’s Daughter, starring Daisy Ridley and Ben Mendelsohn; American Sole, starring Pete Davidson, O’Shea Jackson Jr., Camila Mendes, Offset, and Bad Bunny; The Godmother, starring Jennifer Lopez; Muscle, starring Vin Diesel and directed...
- 5/6/2021
- by Anthony D'Alessandro
- Deadline Film + TV
She was previously executive vice president since 2017
STXfilms has promoted Keri Moore to be its president of marketing, upping her from executive vice president, a role she has held since 2017.
Moore has been with the studio since its launch and has overseen advertising and brand development on STX releases including “Hustlers,” “The Upside,” “The Gentlemen,” “The Gift,” “I Feel Pretty,” “Den of Thieves,” “The Edge of Seventeen,” “Molly’s Game,” the “Bad Moms” films and more recently, “Greenland” and “The Mauritanian.”
She is currently overseeing marketing for a slate including the Kristen Bell comedy “Queenpins,” a new action-comedy directed by Guy Ritchie and starring Jason Statham, “The Marsh King’s Daughter” starring Daisy Ridley, “American Sole” starring Pete Davidson,“The Godmother” starring Jennifer Lopez, “Violence of Action” starring Chris Pine and “Muscle” starring Vin Diesel and directed by F. Gary Gray.
“Keri has been with STX since the beginning and is incredibly deserving of this expanded role,...
STXfilms has promoted Keri Moore to be its president of marketing, upping her from executive vice president, a role she has held since 2017.
Moore has been with the studio since its launch and has overseen advertising and brand development on STX releases including “Hustlers,” “The Upside,” “The Gentlemen,” “The Gift,” “I Feel Pretty,” “Den of Thieves,” “The Edge of Seventeen,” “Molly’s Game,” the “Bad Moms” films and more recently, “Greenland” and “The Mauritanian.”
She is currently overseeing marketing for a slate including the Kristen Bell comedy “Queenpins,” a new action-comedy directed by Guy Ritchie and starring Jason Statham, “The Marsh King’s Daughter” starring Daisy Ridley, “American Sole” starring Pete Davidson,“The Godmother” starring Jennifer Lopez, “Violence of Action” starring Chris Pine and “Muscle” starring Vin Diesel and directed by F. Gary Gray.
“Keri has been with STX since the beginning and is incredibly deserving of this expanded role,...
- 4/29/2021
- by Brian Welk
- The Wrap
STXfilms, a division of Bob Simonds’ Eros STX, has promoted Keri Moore to president of marketing.
Moore previously served as executive vice president in the department, taking the full post after colleague Alissa Grayson’s departure to Warner Bros. Pictures.
“Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” said Adam Fogelson, chairman of the STXfilms motion picture group. “She’s smart, creative, strategic and exceptionally hard working and she is enormously well-respected by filmmakers and peers. I’m thrilled that we’re able to recognize her many contributions to our overall success with this well deserved promotion.”
Moore has overseen creative advertising and brand development for STXfilms since the studio’s launch, working on titles like “Hustlers,” “The Upside,” “The Gentlemen,” “Bad Moms” and most recently the hit “Greenland” and awards season player “The Mauritanian.”
“I feel extraordinarily fortunate to be surrounded by such a talented,...
Moore previously served as executive vice president in the department, taking the full post after colleague Alissa Grayson’s departure to Warner Bros. Pictures.
“Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” said Adam Fogelson, chairman of the STXfilms motion picture group. “She’s smart, creative, strategic and exceptionally hard working and she is enormously well-respected by filmmakers and peers. I’m thrilled that we’re able to recognize her many contributions to our overall success with this well deserved promotion.”
Moore has overseen creative advertising and brand development for STXfilms since the studio’s launch, working on titles like “Hustlers,” “The Upside,” “The Gentlemen,” “Bad Moms” and most recently the hit “Greenland” and awards season player “The Mauritanian.”
“I feel extraordinarily fortunate to be surrounded by such a talented,...
- 4/29/2021
- by Matt Donnelly
- Variety Film + TV
STXfilms has promoted Keri Moore to president of marketing after she oversaw creative advertising for STX releases Hustlers, The Upside, The Gentlemen, The Gift and more recently Greenland.
Moore has served as executive vp since the studio launched in 2017. “Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” Adam Fogelson, chairman of the STXfilms Motion Picture Group, said in a statement.
Moore is currently overseeing marketing for a slate that includes Queenpins, The Marsh King’s Daughter, American Sole, The Godmother, Muscle and Violence of Action, starring Chris Pine.
“I feel extraordinarily fortunate to ...
Moore has served as executive vp since the studio launched in 2017. “Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” Adam Fogelson, chairman of the STXfilms Motion Picture Group, said in a statement.
Moore is currently overseeing marketing for a slate that includes Queenpins, The Marsh King’s Daughter, American Sole, The Godmother, Muscle and Violence of Action, starring Chris Pine.
“I feel extraordinarily fortunate to ...
- 4/29/2021
- The Hollywood Reporter - Film + TV
STXfilms has promoted Keri Moore to president of marketing after she oversaw creative advertising for STX releases Hustlers, The Upside, The Gentlemen, The Gift and more recently Greenland.
Moore has served as executive vp since the studio launched in 2017. “Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” Adam Fogelson, chairman of the STXfilms Motion Picture Group, said in a statement.
Moore is currently overseeing marketing for a slate that includes Queenpins, The Marsh King’s Daughter, American Sole, The Godmother, Muscle and Violence of Action, starring Chris Pine.
“I feel extraordinarily fortunate to ...
Moore has served as executive vp since the studio launched in 2017. “Keri has been with STX since the beginning and is incredibly deserving of this expanded role,” Adam Fogelson, chairman of the STXfilms Motion Picture Group, said in a statement.
Moore is currently overseeing marketing for a slate that includes Queenpins, The Marsh King’s Daughter, American Sole, The Godmother, Muscle and Violence of Action, starring Chris Pine.
“I feel extraordinarily fortunate to ...
- 4/29/2021
- The Hollywood Reporter - Movie News
In the wake of STXfilms co-President of Marketing Alissa Grayson heading to Warner Bros as their new EVP of Global Publicity, the studio has raised Keri Moore to President of Marketing.
Moore has overseen Creative Advertising and Brand Development for STXfilms since the studio’s launch and, most recently served as EVP, a post she has held since 2017. She has overseen creative advertising on all STX releases including Hustlers, The Upside, The Gentlemen, The Gift, I Feel Pretty, Den of Thieves, The Edge of Seventeen, Molly’s Game, the Bad Moms franchise, and more recently the STX hit Greenland, which opened #1 in 29 international markets and the award season favorite The Mauritanian.
Moore is currently overseeing marketing for a slate including Queenpins, starring Kristen Bell, Kirby Howell-Baptiste, Vince Vaughn, and Paul Walter Hauser; a new action-comedy directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza and Josh Hartnett; The Marsh King’s Daughter,...
Moore has overseen Creative Advertising and Brand Development for STXfilms since the studio’s launch and, most recently served as EVP, a post she has held since 2017. She has overseen creative advertising on all STX releases including Hustlers, The Upside, The Gentlemen, The Gift, I Feel Pretty, Den of Thieves, The Edge of Seventeen, Molly’s Game, the Bad Moms franchise, and more recently the STX hit Greenland, which opened #1 in 29 international markets and the award season favorite The Mauritanian.
Moore is currently overseeing marketing for a slate including Queenpins, starring Kristen Bell, Kirby Howell-Baptiste, Vince Vaughn, and Paul Walter Hauser; a new action-comedy directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza and Josh Hartnett; The Marsh King’s Daughter,...
- 4/29/2021
- by Anthony D'Alessandro
- Deadline Film + TV
Stx Entertainment has made several new hires and promoted key staff across its international, digital and film teams, including naming Jack Teed as STXfilms’ Svp Creative Advertising, after he had been consulting with the company. He will report into STXfilms' Evp Creative Advertising and Brand Development Keri Moore and be based in Burbank. STXInternational, meanwhile, has hired veteran Rhiannon Harries as Finance Director to oversee international financial operations in…...
- 1/12/2018
- Deadline
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