Yet another interesting experiment was conducted by Michael Cioni from Strada. This time, the guys at Strada are trying to figure out how camera assistants can utilize the Apple Vision Pro (Avp) in professional moviemaking and deal with missions like pulling focus and controlling the cinema lens.
Filmmaking with the Apple Vision Pro. Picture: Strada Welcome to the era of modern production
Strada wants to prove a point here. That future productions will be assembled by software rather than expensive equipment. The power of software applications is greater than hardware. However, you still need hardware to utilize applications. For instance, the use of Avp (Apple Vision Pro) on a professional movie set. In the previous episode, the iPhone 15 Pro was paired with a true anamorphic lens (Atlas Mercury) to output professional images in a professional film set. Now, the guys at Strada want to fit in the Avp and connect...
Filmmaking with the Apple Vision Pro. Picture: Strada Welcome to the era of modern production
Strada wants to prove a point here. That future productions will be assembled by software rather than expensive equipment. The power of software applications is greater than hardware. However, you still need hardware to utilize applications. For instance, the use of Avp (Apple Vision Pro) on a professional movie set. In the previous episode, the iPhone 15 Pro was paired with a true anamorphic lens (Atlas Mercury) to output professional images in a professional film set. Now, the guys at Strada want to fit in the Avp and connect...
- 4/4/2024
- by Yossy Mendelovich
- YMCinema
Another interesting experiment by Michael Cioni from Strada tries to prove that the iPhone 15 Pro is capable of producing professional images just like a high-end cinema camera, by strengthening it with an anamorphic cinema lens.
iPhone 15 Pro with anamorphic lens and the Blackmagic Camera App iPhone 15 Pro as a professional cinema camera
Although Apple has already done this experiment when it was executed with $70,000 of professional cinema equipment. The previous experiment made by Michael Cioni from Strada demonstrated even more cinematic imagery by applying AI post-production tools/plugins like Depth Scanner in order to reduce the depth of field. Although the iPhone’s cinematic mode can do that, it lacks the professional look & feel of bokeh. Then AI tools fix that. Additionally, with the help of the best iPhone camera app, which is the Blackmagic Camera App, cinema camera-like results are very much possible. Nevertheless, let’s add an anamorphic...
iPhone 15 Pro with anamorphic lens and the Blackmagic Camera App iPhone 15 Pro as a professional cinema camera
Although Apple has already done this experiment when it was executed with $70,000 of professional cinema equipment. The previous experiment made by Michael Cioni from Strada demonstrated even more cinematic imagery by applying AI post-production tools/plugins like Depth Scanner in order to reduce the depth of field. Although the iPhone’s cinematic mode can do that, it lacks the professional look & feel of bokeh. Then AI tools fix that. Additionally, with the help of the best iPhone camera app, which is the Blackmagic Camera App, cinema camera-like results are very much possible. Nevertheless, let’s add an anamorphic...
- 3/21/2024
- by Yossy Mendelovich
- YMCinema
Yes, we know. A lot of you will call this headline a clickbait. But behind it, there’s the thesis that AI technology helps smartphones become closer to high-end cinema cameras. A reference for that is this cool demonstration by Michael Cioni, of an AI Depth Mapping that improves the bokeh in smartphones, by making it more cinematic. Think of it like a cinematic bokeh model for smartphones. Cioni compares the iPhone 15 bokeh to a Red Monstro bokeh. See the shots. You would not know which is which.
Turn your iPhone into a high-end cinema camera. Source: Strada The iPhone will be a powerful cinema camera
It seems that Apple is planning something. Building and improving the cinematic capabilities of the iPhone is part of Apple’s roadmap. You all remember Apple’s event shot entirely on the iPhone 15 Pro. Furthermore, there are dedicated apps that transform the iPhone into a filmmaking machine.
Turn your iPhone into a high-end cinema camera. Source: Strada The iPhone will be a powerful cinema camera
It seems that Apple is planning something. Building and improving the cinematic capabilities of the iPhone is part of Apple’s roadmap. You all remember Apple’s event shot entirely on the iPhone 15 Pro. Furthermore, there are dedicated apps that transform the iPhone into a filmmaking machine.
- 2/6/2024
- by Yossy Mendelovich
- YMCinema
Entertainment tech entrepreneurs Michael and Peter Cioni have raised $1.9 million in pre-seed funding to launch their new company Strada, which is aimed at building an AI-enabled cloud platform with tools for production and postproduction.
Announced backers include filmmakers Glenn Ficarra and John Requa (Rabbit Hole, This Is Us, Crazy, Stupid, Love); Jason Fotter, a co-founder and former Cto of VFX studio FuseFX; and an investment group behind Donut Media, Endcrawl, Goldieblox and principals of Ataboy Studios.
“We’re starting a new company that is focused on AI technology for workflow,” says CEO Michael Cioni, noting that while generative AI is currently a hot topic, “we believe that AI is going to be equally as valuable and powerful in the [utility] space, which is the workflow space, the tasks that nobody wants to do.”
The plan is to launch a cloud platform with an a la carte subscription “marketplace” of tools for editors,...
Announced backers include filmmakers Glenn Ficarra and John Requa (Rabbit Hole, This Is Us, Crazy, Stupid, Love); Jason Fotter, a co-founder and former Cto of VFX studio FuseFX; and an investment group behind Donut Media, Endcrawl, Goldieblox and principals of Ataboy Studios.
“We’re starting a new company that is focused on AI technology for workflow,” says CEO Michael Cioni, noting that while generative AI is currently a hot topic, “we believe that AI is going to be equally as valuable and powerful in the [utility] space, which is the workflow space, the tasks that nobody wants to do.”
The plan is to launch a cloud platform with an a la carte subscription “marketplace” of tools for editors,...
- 9/14/2023
- by Carolyn Giardina
- The Hollywood Reporter - Movie News
The two big product updates from Adobe at Nab were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
The post A Chat with Adobe’s Michael Cioni on Navigating the AI-Driven Future of Media Production first appeared on Filmmaker Magazine.
The post A Chat with Adobe’s Michael Cioni on Navigating the AI-Driven Future of Media Production first appeared on Filmmaker Magazine.
- 4/27/2023
- by Joey Daoud
- Filmmaker Magazine-Director Interviews
The two big product updates from Adobe at Nab were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
The post A Chat with Adobe’s Michael Cioni on Navigating the AI-Driven Future of Media Production first appeared on Filmmaker Magazine.
The post A Chat with Adobe’s Michael Cioni on Navigating the AI-Driven Future of Media Production first appeared on Filmmaker Magazine.
- 4/27/2023
- by Joey Daoud
- Filmmaker Magazine - Blog
Panavision’s Engineering team has begun working on an ergonomically configurable Directors Finder optimized for large format and smartphones, tells Michael Cioni from frame.io. The goal is to combine iPhone technology with frame.io, so directors can upload and share their concept shots with the rest of the crew.
Panavision’s Directors Finder. Picture: Panavision Apple and Panavision
We heard the words Apple and Red in various contexts. However, we haven’t heard the words Apple and Panavision, yet. Nevertheless, Panavision reminds Red Digital Cinema as a high-end cinema technology manufacturer, when it comes to breaking boundaries and not being afraid to try new things. Michael Cioni, a former VP at Panavision and now VP at frame.io posted his vision regarding utilizing iPhone and Panavision technologies in professional production. The idea is pretty simple. The movie director will be able to use a dedicated finder attached to an iPhone,...
Panavision’s Directors Finder. Picture: Panavision Apple and Panavision
We heard the words Apple and Red in various contexts. However, we haven’t heard the words Apple and Panavision, yet. Nevertheless, Panavision reminds Red Digital Cinema as a high-end cinema technology manufacturer, when it comes to breaking boundaries and not being afraid to try new things. Michael Cioni, a former VP at Panavision and now VP at frame.io posted his vision regarding utilizing iPhone and Panavision technologies in professional production. The idea is pretty simple. The movie director will be able to use a dedicated finder attached to an iPhone,...
- 3/14/2023
- by Yossy Mendelovich
- YMCinema
Apple has unwrapped a new MacBook Air, 13-inch MacBook Pro and Mac mini, its first products using the M1, the computer makers’ first chip designed specifically for the Mac. With Tuesday’s news, some in Hollywood were encouraged by the potential of the new tech for many content creators.
Combined with a new version of its operating system, MacOs Big Sur, which will be released on Thursday, Apple asserted that its new Mac products would offer notably faster Cpu and integrated graphics performance, among its list of features.
Looking at the big picture, Michael Cioni, senior vp of innovation at ...
Combined with a new version of its operating system, MacOs Big Sur, which will be released on Thursday, Apple asserted that its new Mac products would offer notably faster Cpu and integrated graphics performance, among its list of features.
Looking at the big picture, Michael Cioni, senior vp of innovation at ...
- 11/10/2020
- The Hollywood Reporter - Movie News
Apple has unwrapped a new MacBook Air, 13-inch MacBook Pro and Mac mini, its first products using the M1, the computer makers’ first chip designed specifically for the Mac. With Tuesday’s news, some in Hollywood were encouraged by the potential of the new tech for many content creators.
Combined with a new version of its operating system, MacOs Big Sur, which will be released on Thursday, Apple asserted that its new Mac products would offer notably faster Cpu and integrated graphics performance, among its list of features.
Looking at the big picture, Michael Cioni, senior vp of innovation at ...
Combined with a new version of its operating system, MacOs Big Sur, which will be released on Thursday, Apple asserted that its new Mac products would offer notably faster Cpu and integrated graphics performance, among its list of features.
Looking at the big picture, Michael Cioni, senior vp of innovation at ...
- 11/10/2020
- The Hollywood Reporter - Film + TV
The Whitewater Roundtable strives to facilitate community-building within the independent film industry. Through a series of face-to-face, lunch-time discussions addressing the art and craft of filmmaking, industry professionals share the freshest information on a wide spectrum of topics.
Their most recent panel featured a lively discussion on the art and commerce of short films, presented in conjunction with the Hollyshorts Film Festival. Other Roundtables, featured in The Hollywood Reporter , The Huffington Post , The Wrap and Film Closings , have addressed: how to successfully market indie films in the post-print media era, the interplay of image and music, piracy and its effect on independent films, the rise of Transmedia, the impact casting continues to have on foreign pre-sales and domestic deals, and much more. Check out highlights from the State of Independent Film roundtable on Ondi Timoner's a Total Disruption.
The Whitewater Roundtable is moderated by a professional member of the press, previously Jeremy Kay of Screen International and our very own Dana Harris of Indiewire, and guests are encouraged to participate in the discussions that follow a lunch hosted by Rick Rosenthal and the team at Whitewater Films.
A special 5th Year Anniversary Whitewater Film Roundtable titled "#Tbt - Whitewater Films Roundtable - 5 Years Later How has Independent Film Changed," featuring the original panelists from the very first Whitewater Films Roundtable will take place on April 30, 2015 from 1- 3pm in the courtyard at Whitewater Films, 2013 Beloit Avenue, Los Angeles, CA 90025.
You can RSVP to rsvp@whitewaterfilms.com
Previous panelists have included:
Lynette Howell / Silverwood Films Liesl Copland / Wme Nadine DeBarros / Voltage Pictures Austin Wintory / Composer Anne Goursaud / Editor iZLER / Composer Jordan Passman / scoreAscore Jay Fernandez / Hollywood Reporter (moderator) Sharon Waxman / The Wrap (moderator) Jeremy Kay / Screen International (moderator) Sara Vizcarrondo / Boxoffice Magazine (moderator) Dana Harris / Indiewire (Moderator) Nancy Collet / Cinema Collet Eric d'Aberloff / Roadside Attractions Naomi Despres / Producer Tom Clary / Scoundrel FX Michael Cioni / Lightiron Digital David Cole / LaserPacific Sylvia Desrochers / Big Time PR Harris Done / Writer, director, cameraman Jacob Aaron Estes / Filmmaker And many more.....
Their most recent panel featured a lively discussion on the art and commerce of short films, presented in conjunction with the Hollyshorts Film Festival. Other Roundtables, featured in The Hollywood Reporter , The Huffington Post , The Wrap and Film Closings , have addressed: how to successfully market indie films in the post-print media era, the interplay of image and music, piracy and its effect on independent films, the rise of Transmedia, the impact casting continues to have on foreign pre-sales and domestic deals, and much more. Check out highlights from the State of Independent Film roundtable on Ondi Timoner's a Total Disruption.
The Whitewater Roundtable is moderated by a professional member of the press, previously Jeremy Kay of Screen International and our very own Dana Harris of Indiewire, and guests are encouraged to participate in the discussions that follow a lunch hosted by Rick Rosenthal and the team at Whitewater Films.
A special 5th Year Anniversary Whitewater Film Roundtable titled "#Tbt - Whitewater Films Roundtable - 5 Years Later How has Independent Film Changed," featuring the original panelists from the very first Whitewater Films Roundtable will take place on April 30, 2015 from 1- 3pm in the courtyard at Whitewater Films, 2013 Beloit Avenue, Los Angeles, CA 90025.
You can RSVP to rsvp@whitewaterfilms.com
Previous panelists have included:
Lynette Howell / Silverwood Films Liesl Copland / Wme Nadine DeBarros / Voltage Pictures Austin Wintory / Composer Anne Goursaud / Editor iZLER / Composer Jordan Passman / scoreAscore Jay Fernandez / Hollywood Reporter (moderator) Sharon Waxman / The Wrap (moderator) Jeremy Kay / Screen International (moderator) Sara Vizcarrondo / Boxoffice Magazine (moderator) Dana Harris / Indiewire (Moderator) Nancy Collet / Cinema Collet Eric d'Aberloff / Roadside Attractions Naomi Despres / Producer Tom Clary / Scoundrel FX Michael Cioni / Lightiron Digital David Cole / LaserPacific Sylvia Desrochers / Big Time PR Harris Done / Writer, director, cameraman Jacob Aaron Estes / Filmmaker And many more.....
- 4/22/2015
- by Sydney Levine
- Sydney's Buzz
Above: A shot from David Fincher's The Girl with the Dragon Tattoo (2011) being re-framed in Adobe After Effects.
Once little more than a tech buzzword, "workflow" has become an integral concept of contemporary filmmaking. Nuts-and-bolts film forums are thick with workflow tips, charts, and discussions. Industry sites run in-depth interviews with workflow gurus.
Workflow is, in short, a key part of the ongoing conversation—between filmmakers, studios, and filmmaking technology companies—about how movies can and should be made. The term—which has its origins in software and business—covers the process (or series of processes) a production uses to organize digital information and turn it into editable and then projectable material.
On a more philosophical level, "workflow" describes the relationship between production and post-production—shooting and editing. A workflow encompasses everything from the hard drives on which image data is recorded to the final delivery of the film for distribution.
Once little more than a tech buzzword, "workflow" has become an integral concept of contemporary filmmaking. Nuts-and-bolts film forums are thick with workflow tips, charts, and discussions. Industry sites run in-depth interviews with workflow gurus.
Workflow is, in short, a key part of the ongoing conversation—between filmmakers, studios, and filmmaking technology companies—about how movies can and should be made. The term—which has its origins in software and business—covers the process (or series of processes) a production uses to organize digital information and turn it into editable and then projectable material.
On a more philosophical level, "workflow" describes the relationship between production and post-production—shooting and editing. A workflow encompasses everything from the hard drives on which image data is recorded to the final delivery of the film for distribution.
- 2/1/2013
- by Ignatiy Vishnevetsky
- MUBI
There's good news and bad news about technology for independent filmmakers. The good news is that continued improvements have led to what Michael Cioni, co-founder of Light Iron Digital in Culver City, and a panelist at the recent Whitewater Roundtable, called a "democratization of technology." Now, it costs very little to make a film. Anyone can make a movie with a cheap camera and a laptop. The bad news is, independent films are competing for distribution and exhibition screens with big budget studio movies - and those movies are benefiting from nifty advances in technology, too -- primarily, innovations in 3-D. Worldwide, cinema admissions and exhibition profits are up, and 3-D films are a big reason why. With Avatar and Alice in Wonderland (especially in IMAX), exhibitors broke out a new practice we can expect from now on: charging a premium...
- 5/20/2010
- by Jeff Steele
- Huffington Post
It was merely three years ago that the Red Camera was first released, driven by the maverick inventiveness of Jim Jannard. Parallels to the iPhone can be easily made, as both revolutionary products took the world by storm in 2007, changing the landscape of their respective fields. Within a very short time, both the Red and the iPhone have become leading brands, even more so because they constantly strive for improvements and innovation to remain ahead of the curve. Red has continued to evolve with its recent releases of the Epic X S-35 and the Scarlet, skewed towards the ‘Prosumer’ market. LightIRON Digital’s Michael Cioni is a valuable resource in the arena of ultra high resolution and has overseen post on hundreds of Red projects at his offices in Culver City. He is aware that the ‘4K market-place’ has fully arrived on the landscape and foresees some steep competition by...
- 4/16/2010
- by Guest Author
- Tubefilter.com
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